Facia.ai
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About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
AI-Image Detection New AI Image Detection Detect manipulated or AI-generated images using advanced AI analysis
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Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Customer Onboarding New Seamlessly and comprehensively onboard your customers.
Read to learn all about Facia’s testing
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
Shared Device Authentication Verify users on shared devices with secure facial biometrics.
Passwordless SSO Passwordless login powered by 3D liveness detection for secure enterprise access.
Step-Up Authentication Trigger real time 3D liveness checks for high risk or sensitive actions.
Self-Service Account Recovery Restore account access quickly through a face scan with no support needed.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
iGaming Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
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Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Deepfake Laws Directory New Discover the legislative work being done to moderate deepfakes across the world.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
FAQs Everything there is to know about Facia’s offerings, answered.
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Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
On-Premises Deployment New Learn how to easily deploy our solutions locally, on your own system.
Insights Stay ahead of digital threats with Facia's expert analysis on AI-driven identity verification.
Most important updates about our activities, our people, and our solution.
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In This Post
Onboarding pass rate is often treated as the main sign of verification success. If more users pass, the journey looks smooth. If fewer users pass, teams assume the process is too strict or slow.
But the pass rate alone does not prove that verification is working.
Today, that gap matters because identity fraud is not a rare edge case in onboarding. It is one of the main risks that digital businesses need to detect before granting access. Cifas Fraudscape 2026 reported a record 444,993 fraud risk cases filed to the UK National Fraud Database in 2025, including 242,003 identity fraud cases. Identity fraud accounted for 54% of all filings, showing why businesses cannot measure onboarding only by completion.
A high pass rate only shows that users moved through the process. It does not show whether they were genuine, risky, or likely to create fraud exposure later.
That is why businesses need onboarding pass rate verification accuracy: a way to understand whether the right users were approved, risky users were rejected, and every verification decision was made with confidence.
The threat of fraud is made more credible, automated, and scalable, making digital onboarding verification even more challenging. In today’s world, businesses are encountering new kinds of documents created by AI, deepfakes, synthetic identities, and document injection attacks designed to evade authentication.
The modern onboarding journey now sits at the center of multiple fraud vectors, each capable of weakening verification accuracy if pass rate is the only success metric.
A recent report from ACFE found that 77% of anti-fraud pros reported an uptick in deepfake social engineering over the past two years, 75% reported an increase in generative AI document fraud/forgery, and 72% reported an increase in deepfake digital injection attacks in 2026.
These threats directly affect the validity of the verification. Document checks will be contaminated by a forged document. Biometric verification can be compromised by deepfakes. An injection attack (in contrast to weak camera-based flow) can be used to bypass a weak camera. An artificial identity can look real enough in order to pass the simplest verification, but it isn’t.
That’s why it’s important for companies to adopt a more nuanced approach than just pass/fail. They need to recognize the identities they are accepting, who they are rejecting, and the potentially dangerous factors they are missing.
There is a possibility of concealing the onboarding fraud risk within a high pass rate. Completing at the cost of quality can result in a low threshold or fewer cases for review, or too much business can be directed towards completing the review. This is what can make onboarding look good and let bad guys in.
A false approval is when an unauthorized or unqualified person approves the verification. This is one of the biggest challenges encountered in any KYC verification system, as the account appears to be trusted on the platform.
The potential for approving false accounts, chargebacks, bonus abuse, money mule activity, policy problems, regulatory liability, and damage to reputation are risks associated with false approvals. The risk is likely to manifest later, when the approved account is used for transactions, receiving and withdrawing funds, applying for a service, or engaging in interaction with other users.
The follow-up post onboarding behavior is key in this. Any verification rules triggered by users passing verification after the fact could be used to provide duplicate account signals, fraud reporting, compliance alerts, and other feedback on suspicious transactions. A pass rate indicates how many people took the test. As a result, we can predict post-onboarding behavior, which indicates if they should enter or not.
A successful KYC onboarding rate shouldn’t just be an increase in users that get approved. It should mean approval of legitimate users in a timely fashion, accurate rejection of risky users, and escalation of uncertain cases with sufficient context to inform the decision appropriately.
A more successful KYC onboarding rate should feature:
KYC should be easy and convenient for legitimate users. RISKY users should consider it a pretty good control point. It has to be able to detect any tampering with documents, any spoofing attempts, any duplicate identities, and any unusual patterns, and deny access if it is.
Actually, KYC success goes beyond only converting. It’s all about conversion and control.
To properly measure verification, businesses need metrics that distinguish completion from correctness.
The four core accuracy outcomes are:
These outcomes create the foundation of identity verification accuracy. Businesses should also track manual review accuracy, appeal overturn rate, post approval fraud rate, and time to an accurate decision.
Manual review accuracy shows whether reviewers are consistent. The appeal overturn rate shows whether users were wrongly blocked. Post approval fraud rate connects onboarding decisions to real outcomes. Time to accurate decision shows whether teams are balancing speed with correctness.
Together, these metrics give teams a clearer view of verification performance than pass rate alone.
The onboarding verification process shouldn’t end at identity verification. Frauds evolve, users evolve, and risk signals evolve.
In 2025, NIST published SP 800-63 Rev. 4, which revises the NIST Digital Identity guidance for identity proofing, authentication, fraud demand, continual evaluation metrics, and protections against injection attacks and forged media.
This is part of a broader movement in identity verification: from a one-time level of confidence to continuous risk measurement.
Onboarding data needs to be linked to fraud monitoring, transaction activity patterns, duplicate account detection, account recovery alerts, device patterns, and compliance alerts. The more feedback a business receives, the more flexibility it can add to verification thresholds and minimize false approval and false rejection.
When evaluating identity verification vendors, businesses should look beyond headline pass rate claims. A high pass rate may sound attractive, but it does not explain how the number is calculated, how fraud is detected, or how accuracy is measured.
Businesses should ask:
Accuracy should be measurable, not just promised.
The KYC verification process should provide an excellent user experience while simultaneously preventing fraud. The aim is not to block more users. The objective is to make better risk-based decisions.
Document Verification: This is to verify if an ID is valid and untampered. Biometric verification verifies that the individual presenting the document matches the identity claimed. Liveness detection is used to ensure that a real person is recorded. Deepfake defense is used for the protection against synthetic media, spoofing, and injection attacks.
In today’s world, there is an opportunity to learn from fraud experiences downstream of a modern KYC system. According to the Federal Reserve Bank of Boston, in 2025 there were more than $35 billion in losses from synthetic identity fraud, underscoring the need for KYC systems to use signals beyond identity matching.
The best KYC verification solutions are those that provide ongoing risk feedback alongside onboarding verification. This results in a verification cycle that improves future decisions with each fraud signal.
By using a straightforward framework, businesses can achieve a transition from pass rate reporting to accuracy-driven verification:
This can help businesses maintain conversion while not compromising fraud control measures.
Onboarding pass rate still matters, but it cannot prove whether a verification decision was correct. When businesses rely solely on pass rates, they risk approving fraudulent users, rejecting genuine customers, and missing post-onboarding signals that reveal weak identity checks.
Facia helps address this gap by strengthening the most risk-sensitive parts of digital onboarding. Its liveness detection helps confirm that a real person is present during verification, reducing spoofing, replay, and AI-generated face risks.
Its deepfake detection supports stronger defense against manipulated media, synthetic selfies, and face swaps across the KYC journey. By adding these checks to identity verification workflows, Facia helps businesses move from simple pass/fail reporting to more accurate, fraud-aware onboarding decisions.
Ready to measure verification by accuracy, not just pass rates? Explore Facia and build a safer onboarding flow today.
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