Blog 20 Jun 2022

Liveness Verification: The Future of Facial Biometrics and Fraud Prevention

Author: admin | 20 Jun 2022

Facial biometrics, underpinned by the power of liveness verification, stands as a formidable shield against fraudulent activities. As statistics indicate, this realm is set to burgeon, with an anticipated compound growth of 15.4% from 2021 to 2028.

Recent technological leaps have supercharged facial recognition systems, making them adept at distinguishing real users from imposters. This, in turn, has been a boon for businesses, streamlining client onboarding processes, and has also been instrumental for law enforcement agencies striving for proactive crime deterrence.

In today’s digital economy, customer retention is paramount. Established entities or fledgling startups alike, the key lies in curating a flawless user experience. And with the integration of liveness verification, businesses can offer both convenience and security, fostering an environment of trust and sustained loyalty.

In essence, facial biometric technologies, especially liveness verification, are shaping the future by simplifying and bolstering daily digital interactions.

What is Face Liveness Verification?

Face Liveness Verification employs facial biometric technology to digitally map an individual’s facial features. More than just identification, it verifies the authenticity of those recognized features. Utilizing AI and machine learning algorithms, face recognition liveness check software allows for meticulous validation of a user’s identity, ensuring the person in front of the camera is real and present.

Why Customer Retention is Important For Businesses?

When it comes to business, the success of a product or service depends on a solid consumer base. Understanding your target market’s demands and developing simple and effective answers is the key to success.

For new businesses and startups remember that maintaining existing clients is at least five times as time-consuming as gaining new ones. A company’s current consumers have a fair deal of knowledge about its products and services, which makes it easier for them to recommend it to others.

When you keep customers happy, you have the opportunity to understand their needs better and provide them with customized solutions, which gives them fewer reasons to leave.

Employee Retention

Data Resource: PWC Study

Enhance Customer Retention With Liveness Verification

Efficiently Automated Solutions

The days of manually verifying clients are over. Obtaining the customer’s ID information was time-consuming and labour-intensive, requiring extended waiting periods.

On the other hand, human mistakes significantly hinder productivity. Another problem was keeping track of the verifications. Companies no longer worry about delayed operations because clever solutions are now in place. There is no space for error when identifying users with facial biometric technology.

Customer service is improved, and time is saved. Investing in workers and professionals for client identification saves the firm money.

How Liveness Verification Fortifies Fraud Defense?

Does an identity thief ever miss a chance to steal someone’s identity? They use the identities of legitimate internet users to carry out their criminal activities. Businesses and consumers alike should be alarmed that online identity theft happens every 14 seconds, even in 2022.

It is a common practice of fraudsters to use a variety of ruses to make facial recognition software believe they are the legitimate owner of an account. Because of this, businesses must have a robust defence system in place to eliminate fake identities.

AI has helped face biometrics improve despite criminals using deep fakes, manipulated photographs, and replay attacks. Face verification technologies use artificial intelligence to analyse a person’s facial features and generate a unique face print.

Comparing the mapped image to a database of suspect identities can help prevent facial spoofing attacks. Facial recognition software, such as liveness detection, can help online businesses maintain their brand name and keep their consumers happy by preventing fictitious identities.

A Cost-effective, Secure Solution

Customers seek organisations that can provide simple solutions in a secure environment. Facial biometric technology is ideally suited to customer security, closely tied to customer retention. In most cases, firms install facial recognition software into their existing security systems and don’t have to think about it again.

However, how does this benefit the company? Facial biometric verification does not require in-house development, saving the business money. With this approach, businesses can provide their clients with security and reduce their administrative expenditures.

Fast Customer Onboarding

Contactless solutions have become a requirement today, where social alienation is commonplace. Online firms can use facial biometric technology to quickly onboard new customers and speed up the Know Your Customer (KYC) procedure. There is no requirement for physical verification with facial recognition systems.

Using a smartphone camera as a reliable source of contactless facial verification has become commonplace in recent years. Besides, users don’t have to be concerned about fingerprint identification security flaws like filthy hands.

Liveness Verification: Ensuring Authenticity in a Digital Age

The success of a facial biometric solution is highly dependent on its accuracy. Advances in 3D face recognition solutions have made it possible to verify customers’ identities in real time.

Online businesses can confirm that the person behind the camera isn’t holding a paper image of a face or engaging in a replay attack thanks to new and enhanced liveness detection technology. Businesses can accept real and legitimate clients using facial biometric technology in a safe and trusted environment.

What are The Benefits of Facial Biometric Verification?

Biometric verification offers a range of benefits that enhance security, accuracy, and convenience for businesses and users alike. Some key advantages include:

Enhanced Security: 

Biometric verification provides a high level of security by relying on unique physical and behavioural traits that are difficult to replicate.

Accurate Identification: 

Biometric verification ensures accurate identification, reducing the risk of impersonation and unauthorized access.

Streamlined Authentication: 

By replacing traditional methods like passwords and PINs, biometric verification simplifies the authentication process, saving time and reducing user frustration. 

Improved User Experience: 

Biometric verification offers a seamless and frictionless user experience, eliminating the need for additional credentials and providing a convenient and efficient solution.

Applications of Facial Biometrics? 

We will explore the diverse applications of facial biometrics across industries:

Finance Industry:

  • Identity verification during online transactions and mobile banking
  • Secure access control for banking and financial institutions
  • Reduced risk of fraudulent activities and protection of sensitive financial information

Healthcare Industry:

  • Accurate patient identification and access control in hospitals
  • Streamlined administrative processes and enhanced patient safety
  • Prevention of medical identity theft and ensuring appropriate care

Travel and Transportation:

  • Efficient passenger management and enhanced security at airports
  • Automated check-in processes and expedited security screenings
  • Reduced wait times and improved airport security measures.

Law Enforcement:

  • Identification and tracking of individuals involved in criminal activities
  • Faster suspect identification and assistance in solving crimes
  • Enhanced public safety through facial recognition technology.

Personalised customer experiences:

  • Identifying loyal customers and delivering customized services
  • Tailoring marketing campaigns based on customer profiles
  • Greeting customers by name and providing personalized experiences

Fraud Detection:

  • Comparing live facial features with stored biometric data
  • Detecting and preventing fraud attempts such as account takeovers
  • Flagging suspicious activities and protecting against financial losses.

How Facial Biometrics Prevent Spoof Attacks?

Different types of facial biometrics techniques can be used to fight spoof attacks. Some of the most common techniques include:

  • Liveness detection: This technique is used to determine if the person presenting their face to the camera is present. This can be done by performing liveness checks, such as blinking, eye movement, and facial expressions.
  • Texture analysis: This technique analyses the texture of the person’s face to look for inconsistencies that may indicate a fake face. This can be done by looking for things like unnatural skin tones, inconsistent lighting, and missing or distorted features.
  • 3D imaging: This technique creates a 3D model of the person’s face. This model can then be compared to a stored model of the person’s face to verify their identity.
  • Motion analysis: This technique tracks the movement of the person’s face and head. The system will detect, If the person is trying to cheat the system, such as by holding a photo of a face in front of the camera.

Discover More: Fastest Digital Onboarding with Facia l Customer Satisfaction is Guaranteed.

Driving Customer Loyalty with Liveness Verification Technologies

Facial liveness detection techniques, including 3D depth sensing, texture analysis, and eye movement tracking, are essential for the accurate identification and prevention of spoofing attacks.

These techniques analyze facial features, texture patterns, and eye movements to distinguish between live individuals and fraudulent attempts. By combining these techniques, facial recognition systems can ensure a higher level of security and protect against various forms of impersonation. It is crucial for businesses to deploy robust and trustworthy biometric solutions.

Discover More:  how facial recognition adds a biometric layer to Improve Security. 

Facia’s Solution for Your Business

Biometric theft is a persistent concern in the digital world, directly impacting the consumer experience. Facial spoofing attacks, including 3D masks, hyperfaces, eye cuts, and paper-based pictures, can be countered using facia.ai’s face verification. The approach uses mapping techniques based on artificial intelligence to quickly authenticate a person’s identity.

Facia is a 3D depth-sensing technology that analyses microexpressions and skin texture, ensuring correct results. Customers will likely stay with an online business implementing a face verification solution since it is simple and reliable.

Facial biometric technology can help online businesses retain consumers by allowing them to sign up quickly and verify their identity through a secure channel. 

Final Conclusion:

Facial biometric technology plays a significant role in improving customer retention for businesses. Its efficiency, fraud prevention capabilities, cost-effectiveness, fast onboarding, and accurate liveness detection contribute to a secure and trustworthy environment for both businesses and customers. 

By leveraging the benefits of biometric verification, businesses can enhance their security measures, streamline operations, and provide a seamless user experience.

Frequently Asked Questions

What is a liveness check?

A liveness check is a security measure used in biometric systems, especially in facial recognition. It ensures that the biometric data being presented is from a live person and not from a fraudulent source like a photograph, mask, or video.

What is facial biometrics?

Facial biometrics involves identifying and verifying individuals based on their unique facial features. Using AI and machine learning algorithms, these systems can map facial structures, contours, and distances between features to create a digital representation of a person’s face, which is then used for identification or verification.

How does liveness verification work?

Liveness verification uses advanced algorithms to determine if a facial recognition attempt comes from a live person rather than a photo or video. It may involve analyzing textures, detecting minor facial movements, or responding to prompts, like blinking or smiling, ensuring that the face being scanned is genuinely present and not a spoof.

Biometric verification vs. liveness verification:

Biometric verification determines if the presented biometric data matches the stored reference. It’s about “Are you who you say you are?” Liveness verification, on the other hand, ensures the biometric data is from a real, live individual at the moment of the scan. It’s about “Are you a real, live person right now?” Both processes work in tandem to ensure secure and authentic biometric authentication.

Why is liveness verification required for businesses?

Liveness verification safeguards businesses from identity fraud and spoofing attacks. As biometric systems become more prevalent in business operations, ensuring the authenticity of the biometric data presented is crucial. It prevents unauthorized access, maintains system integrity, and protects sensitive business data and assets.

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