Blog 20 Jun 2022

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The Power of Facial Biometrics for Customer Retention

How Face Liveness Detection Is Improving Customer Retention?

Author: admin | 20 Jun 2022

We now know biometric liveness verification technology is dependable and convenient in fighting fraud attacks. This is why facial biometrics is expected to grow at a compound rate of 15.4% from 2021 to 2028. Facial recognition systems have grown more intelligent over the past few years as they assist online businesses in onboarding clients and law enforcement agencies in preventing crime, thanks to technological advancements.

Maintaining a loyal customer base is critical for established businesses and new ventures. Providing a positive customer experience fosters long-term consumer trust and brand loyalty, which are essential in order to a firm’s long-term success. Facial biometric technologies make it simple and safe for people to perform their daily jobs.

What is Face Liveness Verification?

A person’s facial features can be digitally mapped using facial biometric technology such as liveness detection. Additionally, it gives a way to verify the attributes of the face that have been identified. In-depth examination of a user’s identification is possible with face recognition liveness check software, thanks to algorithms based on artificial intelligence and machine learning.

Why is Customer Retention For Businesses Important?

When it comes to business, the success of a product or service depends on a solid consumer base. Understanding your target market’s demands and developing simple and effective answers is the key to success. For new businesses and startups to remember that maintaining existing clients is at least five times as time-consuming as gaining new ones.

A company’s current consumers have a fair deal of knowledge about its products and services, which makes it easier for them to recommend it to others. When you keep customers happy, you have the opportunity to understand their needs better and provide them with customized solutions, which gives them fewer reasons to leave.

How Is Face Liveness Detection Improving Customer Retention? data statistics

Efficient Automated Solutions

The days of manually verifying clients are over. Obtaining the customer’s ID information was time-consuming and labour-intensive, requiring extended waiting periods. On the other hand, a human mistake was a major hindrance to productivity. Another problem was keeping track of the verifications.

Companies no longer have to worry about operations being delayed because of clever solutions now in place. There no room for error when using facial biometric technology to identify users. Customer service is improved, and time is saved. Investing in workers and professionals for client identification saves the firm money.

Identity Fraud Prevention

Do identity thieves ever miss a chance to steal someone’s identity? They utilize the identities of legitimate internet users to carry out their criminal activities. Businesses and consumers alike should be alarmed that online identity theft happens every 14 seconds, even in 2022. It is not uncommon for fraudsters to utilize a variety of ruses to make facial recognition software believe they are the legitimate owner of an account. This makes it imperative for companies to have a comprehensive defence system in place to eliminate fraudulent identities.

AI has helped face biometrics improve despite criminals’ use of deep fakes, manipulated photographs, and replay attacks. Face verification technologies use artificial intelligence to analyze a person’s facial features to generate a unique face print. Facial spoofing attacks can be prevented by comparing the mapped image to a database of questionable identities. Facial recognition software such as liveness detection can help online businesses maintain their good name in the market and keep their consumers happy by preventing the use of fictitious identities.

Cost-effective Secure Solution

Nowadays, customers are looking for organizations that can provide simple solutions in a secure environment. Facial biometric technology is ideally suited to the concept of customer security, which is closely tied to customer retention. In most cases, firms just install facial recognition software into their existing security systems and don’t have to think about it again. However, how does this benefit the company? Facial biometric verification does not require in-house development, saving the business money. In this approach, businesses can both provide their clients with a sense of security and reduce their administrative expenditures.

Fast Customer Onboarding

Contactless solutions have become a requirement in today’s society, where social alienation is commonplace. Online firms can use facial biometric technology to onboard new customers more quickly to speed up the Know Your Customer (KYC) procedure. There is no requirement for physical verification with facial recognition systems. Using a smartphone camera as a reliable source of contactless facial verification has become commonplace in recent years. Besides, users don’t have to be concerned about fingerprint identification security flaws like filthy hands.

On-point Digital Face Liveness Detection

The success of a facial biometric solution is highly dependent on the accuracy of this solution. Advances in 3D face liveness solutions have made it possible to verify customers’ identities in real time. Online businesses can confirm that the person behind the camera isn’t holding a paper image of a face or engaging in a replay attack thanks to new and enhanced liveness detection technology. Businesses can accept real and legitimate clients using facial biometric technology in a safe and trusted environment.

Why 3D Liveness for Your Business?

Biometric theft is a persistent concern in the digital world, and it directly impacts the consumer experience. Facial spoofing attacks, including 3D masks, hyper faces, eye-cut, and paper-based pictures, can be countered using facia’s face verification. The approach uses mapping techniques based on artificial intelligence to authenticate a person’s identification quickly.

Facia’s 3D depth sensing technology analyzes micro-expressions and skin texture, ensuring that its results are correct. Customers are likelier to stay with an online business that has implemented a face verification solution since it is simple and reliable.

Facial biometric technology can help online businesses keep consumers by allowing them to sign up quickly and verify their identity through a secure channel.

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What is liveness verification?

Liveness verification confirms a biometric sample is from a real, present person rather than a fake representation. It’s crucial for preventing spoofing attacks and maintaining security in identity verification systems.

How does face liveness detection work?

Face liveness detection uses algorithms or sensors to identify signs that the face presented is genuine, often by analysing movement, light reflection, or response to specific prompts.

What is the difference between liveness and face recognition?

Liveness verification distinguishes real people from fakes, preventing spoofing. Face recognition, meanwhile, identifies or verifies individuals by matching facial features to stored data.

What is an example of liveness detection?

An example is passive liveness detection, where the system analyses subtle facial movements and light reflections to confirm the presence of a live person.

What is a liveness check in KYC?

In Know Your Customer (KYC) processes, a liveness check ensures that biometric data comes from a live individual, reducing the risk of identity fraud during onboarding.

What is the application of face liveness detection?

Face liveness detection enhances security in online identity verification, banking, and remote onboarding by preventing spoofing attacks, ensuring accurate identification, and protecting sensitive data.