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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
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Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Customer Onboarding New Seamlessly and comprehensively onboard your customers.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Learn
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Deepfake Laws Directory New Discover the legislative work being done to moderate deepfakes across the world.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Implement
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
On-Premises Deployment New Learn how to easily deploy our solutions locally, on your own system.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
In a recent incident, a prominent Indonesian financial institution reported a deepfake fraud incident impacting its mobile applications. Group-IB’s threat intelligence identified over 1,100 deepfake fraud attempts, where AI-generated deepfake photos were used to bypass the institute’s digital Know Your Customer (KYC) process for loan applications. Cybercriminals used deepfake technology to bypass facial recognition systems, highlighting the alarming vulnerability of digital security. The growing need for advanced security solutions, such as facial liveness detection, is driving the global biometrics market, which is expected to reach $104.22 billion in 2029 (Mordor Intelligence Inc).
As digital threats continue to evolve, liveness detection is crucial for safeguarding sensitive data and protecting against fraud, particularly in ID verification processes across multiple sectors.
This blog will discuss the essence of liveness detection technology: what it is, how it works, and its pivotal role in preventing spoofing and presentation attacks.
Liveness detection or liveness check, is a security measure that verifies the presence of a live human being when presenting biometric data such as a face or a fingerprint, rather than a fake image or a recording.
In essence, liveness detection acts as a digital gatekeeper, identifying fraudsters, attempting to use copied or forged biometric data to unlawfully access a system.
Generally, liveness detection involves authenticating whether the claimed identity submitted to your systems represents a real person. In facial biometrics, liveness checks verify if a human is physically present (real-time) before a camera, rather than a spoof like, a 3D mask, or image displayed on a screen.
The most sophisticated form of liveness detection is 3D liveness checks, which create a 3D facial map using depth sensing technology. This approach leverages artificial intelligence (AI) and convolutional neural networks (CNN) to distinguish between real people and even deepfakes, ensuring the highest level of security.
Find out the insider’s scoop on liveness verification and how facia differentiates between you and the imposters.
Early Beginnings (1950s): The idea of confirming a real person interacting with a system started with Alan Turing’s Test. Although it was not specifically about biometrics, it still explored differentiating between humans and machines via conversation, laying the ground for future authentication methods.
Knowledge-based Approaches (1990s): Early authentication used personal questions such as “mother’s maiden name” but this proved easy to bypass and relatively a weak defense against fraud attempts.
Machine Learning Techniques (2000s): The 2000s brought machine learning technology, allowing biometric systems to use facial analysis and motion detection to effectively spot real interactions from fake ones.
The Deepfake Era (Present Day): As deepfakes began to emerge as a widespread threat, liveness detection evolved to address these modern challenges. Pioneering work by experts like Dorothy E. Menning helped shape this evolution. Today, liveness detection incorporates advanced methods such as 3D facial mapping, facial movement analysis, and sophisticated challenge-response techniques (active and passive liveness) to confirm the presence of a real person.
Let’s explore different types of Liveness detection methods.
Active Liveness
Also known as the first generation of liveness detection technology, active liveness requires explicit interaction between the user and the system. The user follows specific instructions provided by the software, such as smiling, blinking or turning their head. It is considered highly effective at identifying spoofing attempts, such as static photos or videos.
Active liveness is often perceived as more secure due to its step-by-step engagement, making it difficult for deepfakes or other impersonation methods to pass through. However, the need for user cooperation and the extra steps involved may impact the overall user experience, making it less seamless for some users.
Passive Liveness
Passive liveness detection is more streamlined and does not require any specific actions from the user other than simply presenting themselves to the camera, often through taking a selfie. It is considered more user-friendly and convenient, as it doesn’t interrupt the user’s flow with additional instructions, and since it works without user interaction, passive liveness is seen as more seamless and quicker, offering a smoother experience.
This approach may use advanced algorithms that analyze natural facial movement, eye tracking, and environmental cues to validate liveness without requiring user commands.
Hybrid Liveness
Known as a semi-passive or hybrid form of liveness detection. This method of liveness detection combines the best of both approaches. A combination of active and liveness detection tests such as taking a selfie and performing an active task (physical motion) is the methodology used in a hybrid liveness test.
This method aims at making the verification process smooth for customers but still more secure than completely passive methods.
Liveness detection uses advanced algorithms, powered by artificial intelligence (AI) and machine learning, to analyze facial features in real time. It looks for subtle movements like blinking, and head tilts, and even examines the environment for inconsistencies – all signs of a living person interacting with the system.
By analyzing these elements, liveness detection can differentiate between a real person and a spoof attempt and adds an extra layer of security to prevent fraud and protect online identity.
Detailed breakdown of how liveness detection works?
Motion-based detection involves involuntary micro-movements like blinking, eye twitches, or subtle changes in facial expressions to detect signs of life. These movements can be caused by natural physiological processes like respiration and muscle twitches, and are difficult to replicate perfectly in static images or videos.
Texture Analysis Analyzes skin texture, pores, and subtle variations in colour and reflection to distinguish real skin from spoofed images. This can involve examining microscopic details like sweat patterns and capillary structures, which are difficult to forge in artificial replicas.
This technology uses specialized depth cameras to capture a three-dimensional image of the face, creating a digital model that maps the face’s shape and depth. This method can easily distinguish between a real, 3D face and a flat image or mask, which would appear two-dimensional in the depth map. Also, 3D imaging can detect inconsistencies in lighting and reflections that might indicate a spoofed image.
Advanced artificial intelligence (AI) and machine learning (ML) algorithms analyze the smallest details in facial features and movements. These algorithms can detect things like subtle variations in expressions, pupil movement, and mouth shape – elements almost impossible to perfectly replicate in a spoofed image or video.
Liveness detection safeguards identity verification by employing a diverse arsenal of methods. Here’s a closer look at these techniques:
These methods often work in conjunction, with passive analysis (facial analysis) happening in the background and more complex checks (3D checks, 3D mapping) triggered only when necessary. This combined approach ensures a seamless user experience during face verification.
Liveness detection safeguards our digital identities by preventing spoofing attempts. As facial recognition technology evolves, face liveness detection will be further refined with AI and machine learning, offering faster, more accurate verification with an enhanced user experience. The potential integration of multimodal biometrics unlocks even higher security levels.
From physical access control to online transactions, it paves the way for a more secure and convenient future.
Liveness detection in biometrics is the process by which a biometric system differentiates between a live, genuine sample and a fraudulent or spoofed one. It ensures that the biometric data being presented during a verification or identification originates from a living individual, rather than an artificial or counterfeit source.
Liveness detection is conducted through an interface integrated into applications. Using devices like webcams or smartphones, users are instructed to perform simple actions, such as blinking or turning their heads. The system then analyzes these captured interactions for subtle signs of life, enabling it to identify potential spoofing attempts.
The primary purpose of a liveness check is to protect biometric systems, such as facial recognition or fingerprint scanners, from being deceived by fraudulent representations. By detecting subtle cues indicative of genuine life, they guarantee that only the real, living user can gain access to secure accounts or systems.
Liveness detection protects biometric systems from spoofing and impersonation attacks. It verifies that the entity undergoing identity verification is, indeed, a live person, not a spoofing attempt. It ensures that only genuine individuals gain access to sensitive accounts or services, safeguarding against identity fraud and security breaches.
To implement liveness detection in your systems, consider integrating Facia's liveness detection solution, which includes web SDK, and API. Here's a concise guide:
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