Blog 02 Feb 2023
Ethical Implications in Biometric Face Recognition: Concerns Regarding Bias & Privacy

Ethical Implications of Face Recognition Systems: A Comprehensive Analysis

Author: teresa_myers | 02 Feb 2023

Facial recognition technology has become an integral part of our digital ecosystem, promising convenience while also raising significant ethical concerns. In fact, according to Grand View Research, the global facial recognition market size was valued at USD 3.4 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.5% from 2020 to 2027.

Biometric face recognition systems, although groundbreaking, go beyond merely identifying individuals by their unique facial features. They straddle a fine line between security and privacy, prompting vital questions about consent, surveillance, and the potential for misuse.

Machine learning, the silent engine powering this technology, offers the precision to distinguish faces with an accuracy rate that can surpass 97%. Yet, it’s not without contention. Every unique facial feature, every nuance of a person’s expression, gets distilled into mathematical data—’face vectors.’

While this data aids in tasks like identification or access control, it also spawns concerns. Where does this intimate data reside? Who regulates its application? And in a world where, according to the National Institute of Standards and Technology (NIST), even the best facial recognition algorithms can still yield errors, how do we prevent misuse or bias?

What is Facial Biometric Recognition?

Facial biometric recognition consists of multiple machine learning algorithms that use face verification software to verify the face scanned in front of the camera using a selfie factor. The software scans the retina or iris, expressions like the distance between eyes and their colour, and the shape of the nose, mouth, jaws, and cheekbones. These mathematical representations are often called “face vectors” or “faceprints.”

Facia offers advanced facial recognition technology to protect customer privacy and provide a secure, efficient user experience. Our system restricts unauthorized access and enables only the account owner to use their account, ensuring accurate and fast customer protection.

Benefits of Facial Recognition Systems

Facial recognition technology offers numerous benefits across different sectors, from enhanced security and convenience to improved efficiency and personalized experiences. By leveraging the potential of facial recognition systems, organizations can improve their overall security measures, streamline processes, and provide tailored experiences to their customers.

On the other side, several ethical problems need to be tackled due to the widespread usage of facial recognition technology.

Controversial Aspects of Facial Recognition Systems 

While facial recognition technology has many potential benefits, multiple aspects raise questions about facial recognition systems. Some of the most significant problems include:

highlighting the controversial aspects of facial recognition systems, including concerns about privacy, surveillance, and potential biases

Privacy Invasion:

Facial recognition technology has sparked significant privacy concerns due to its potential for unauthorized monitoring and tracking without informed consent. The Reports of software companies involved in the unlawful gathering and keeping of personal data without the consent of individuals, even if it has to be used in identifying criminals, have also raised severe concerns about freedom of speech.

Facebook, for instance, faced a staggering $650 million class-action lawsuit in Illinois due to the unauthorized collection of non-public photos for facial recognition. The European Commission, in 2020, imposed a five-year ban on facial recognition technology in public spaces to address privacy and ethical issues, emphasizing the gravity of the problem.


Racial and Gender Bias:

Recent findings from the United States Federal government have exposed unsettling discrimination within its facial recognition algorithms. These algorithms prove highly effective for middle-aged white males but exhibit significant shortcomings when it comes to people of colour, the elderly, women, and children. The consequences of these racially biased and error-prone algorithms are far-reaching, encompassing wrongful arrests, prolonged incarcerations, and even instances of deadly police violence.

Key Statistics:

  • A staggering 35% of facial recognition errors occur when identifying women of colour, in stark contrast to a mere 1% error rate for white males. (

Law enforcement agencies, including the United States Capitol Police, heavily rely on mugshot databases to identify individuals through facial recognition algorithms. This reliance forms a troubling feedback loop, where biased policing strategies result in disproportionate and unjust arrests.

This discrimination may lead to unfair treatment, including arrests, service denials, and other forms of discrimination. Addressing these biases and ensuring that facial recognition technology is created and applied ethically is essential.

Read More: NIST Research Paper, Demographics Study on Face Recognition Algorithms

Misuse of Personal Information:

Misusing some saved personal information of users, some companies interpret that all the information belongs to them, and they can breach it whenever required. This resulted in trust issues among people regarding whether their stored information was safe. Whenever there is an emerging emergency, they oversee all lead to the concerned companies for verification, which then detect and verify the identity of users.

Read more: Abuse and Misuse of Personal Information

Identity theft, privacy violations, and the unlawful use of personal information are all possible outcomes. Concerns have been raised about how personal information is stored and secured and whether it can be accessed or shared by unauthorised parties.

Lack of Accountability:

Some companies use third-party software to save their customers’ data and are not concerned about privacy. The data users share using facial scans needs to be appropriately stored in the dataset.  Hence, the data remains open to many deep-fake websites that violate privacy and hack all the information, resulting in threats or asking for their desired information.

People are more concerned about whether to share their personal information online or not. Thus, inequitable scenarios raise more concerns about secure facial recognition technology.

Security Concerns: 

Biometric face recognition is now a security and privacy question involving sensitive information storage, processing, and concerns, increasing vulnerability to cyber attacks, data breaches, hacking, and identity theft. Errors can be prevented in machine learning. AI solves them and accesses each piece of data internally for a safer experience, but sometimes negative consequences cause disruption.

Check out this amazing article: Facial Recognition Technology and Security Concerns.

Human Error Leading to False Detection:

Human errors can cause many disabilities by capturing indecent images or falsely saving training data, mixing training data with testing data, using inadequate verification software, and not validating identities.

Strict protocols, formal-caliber software, and responsible identity names can help deliver the required results. Still, people would rather not accept the requirement of a face recognition API in today’s real world.

What Are the Most Important Ethical Implications of Facial Recognition Technology in the Health Care Industry?

How to use Facial Recognition Ethically?

Facia follows those guidelines suggested by the American Civil Liberties Union (ACLU) to guarantee the responsible and ethical deployment of this technology:

Informed Consent

We ensure that we have designed a framework for the business that protects users’ data and secures their privacy. We consistently inform each person about their data protection, which cannot be breached at any cost. We willingly provide every detail to the owner. We will proceed only if the user can access their privacy.

Ensure Transparency

Facia believes clarity is crucial at any stage of connecting with the user. The information should be accessible to the owner but highly protected from third parties. We ensure that maintaining good relationships with stakeholders or customers can improve relations. Lack of transparency can be categorised as eroding trust and leading to suspected illegal or unethical activities.

Conduct Regular Evaluation

We are collecting and analysing information according to the requirements to improve the effectiveness of the software, methods, programming decisions, etc. Evaluation provides systematic methods to ensure practices and interventions that appraise a brand increase awareness and determine how healthy goals are achieved.

Provide Adequate Security

Loss or theft of data by unauthorised access or hackers fails to implement software-designed policies. Facia assures that it will provide security measures using physical or technical derivatives.

Ethical Framework

Facia prioritises user autonomy and compliance through preventive and corrective actions. Our software’s reputation is built on its documented capabilities and strengths. Our Data Management Team strictly applies policies against discrimination, unfair practices, data theft, and other risks compromising user identity. We prioritise user security and privacy for a trusted and reliable platform.

Regular Engagement with Experts

Facia bears a great deal of responsibility for data handling. It keeps that data in safe datasets that nobody, not even team members, can access without permission. We used to engage with our experts regularly to ensure that our software was up to par.

As an emerging software firm, we are committed to providing exceptional service.

Facia is certified with GDPR, ISO 9001, ISO 14001, and CCPA.

Ethical Implementation of Facial Recognition Technology: Real-World Instances

Facial recognition technology forms the cornerstone of numerous tech enterprises aiming to bolster customer safety while shielding their systems from potential security breaches. Let’s delve into three notable instances where companies have employed facial recognition in an ethically conscious manner.

IBM: The tech behemoth, IBM, has instituted comprehensive limitations concerning the sale of its facial recognition technology, especially concerning federal regulations within the United States. IBM has proactively suggested specific criteria to the US Department of Commerce, urging the imposition of tighter controls on facial recognition system exports under specific conditions. They have advocated for:

  • Curtailing facial recognition technologies employing “1-to-many” matching for purposes like mass surveillance and racial profiling, which might infringe upon human rights.
  • Advocating for export limitations of “1-to-many” systems, focusing on controlling both high-end cameras and data-processing algorithms.
  • Proposing restrictions on online image repositories used for training expansive facial recognition systems.
  • Revamping human rights records from the Department of Commerce’s entities engaged in maintaining law and order.
  • Restricting the ability of authoritative governments to procure such controlled tech assets beyond US territories.

Microsoft: Microsoft has championed several guiding principles to navigate the ethical quandaries posed by facial recognition systems. They have rolled out educational resources and materials to assist their clientele in understanding the ethical deployment of this tech. Striving for transparency, Microsoft suggests that tech entities offer documentation on facial recognition services, illuminating the technology’s capabilities and boundaries.

Amazon: In a significant move in 2020, Amazon declared a one-year pause on the utilization of its facial recognition tool, “Amazon Rekognition”, by law enforcement agencies. Additionally, they’ve embarked on refining its application in public safety scenarios to hone down on potential matches. Their patent application for researching supplementary authentication layers further exemplifies their commitment to maximum security.

How to Deal with Ethical Issues Raised by Facial Recognition Systems

Dealing with ethical issues facial recognition systems raise requires a proactive and comprehensive approach. It involves transparency and obtaining informed consent from individuals whose facial biometrics are being captured. Data privacy and security measures should be implemented to protect sensitive biometric information. 

Bias mitigation is crucial to ensure fairness and accuracy in recognition algorithms. Human oversight, accountability frameworks, and public engagement play significant roles in the responsible use and regulation of facial recognition technology. Conducting ethical impact assessments helps evaluate potential risks and social implications. We can foster trust and responsible deployment of facial recognition systems by addressing these ethical concerns.

How to Deal with Ethical Issues Raised by Facial Recognition Systems

Protecting Your Privacy: Facia’s Approach and Commitment

Facia's commitment to protecting user privacy and maintaining a secure approach in handling personal information

At Facia, we are dedicated to upholding ethical implications and best practices in biometric face recognition security systems. Our commitment lies in ensuring ultimate security through facial recognition liveness checks and strict adherence to verification methodologies. We continuously strive for improvement, staying at the forefront of advancements in the field.

We prioritize the security and safety of employee data, implementing foolproof measures to protect their information. Ethical practices are deeply ingrained in our approach; ensuring privacy and security are at the core of everything we do at Facia.

Facia is certified with ISO 30107-3 Presentation Attack Detection Test: iBeta.

Facia’s Commitment to Ethical Compliance and Best Practices

Facia is committed to upholding ethical standards and implementing best practices in our operations. We prioritise compliance with ethical implications to ensure the integrity and trustworthiness of our solutions and services.

Symbolizing Facia's commitment to ethical compliance and adherence to best practices in the industry.
  • Facia prioritises the security and protection of personal identities through robust measures, including advanced encryption and secure data storage protocols.
  • We strictly adhere to the principle of never sharing user assets with any third parties, maintaining the highest level of privacy and confidentiality.
  • Our comprehensive security framework includes multi-factor authentication, regular security audits, and proactive vulnerability assessments to mitigate potential risks.
  • Ethical considerations are integrated into our dataset development process, ensuring respect for individual worth, privacy, and dignity.
  • Transparency is paramount at Facia, and we provide clear information to users regarding data handling, consent, and their rights.
  • We continuously monitor and update our security practices to stay ahead of evolving threats and maintain the trust of our users.

Facia: Safeguarding Identities and Privacy

Facia's dedication to safeguarding identities and privacy, showcasing a strong commitment to personal security.

The most important purpose of the face recognition security system is to protect people and their identities. Excellent security features are a commitment to personal responsibility that requires honesty and integrity. Facia assures with a clear understanding that assets cannot be shared with anyone, including third parties, even for verification purposes. 

Later, this dataset will identify the user when they consider scanning again for purposes like sign up/in, checks in/out, etc. Furthermore, the data is carefully handled by the Data Management Team, and they ensure that it cannot be correlated to identical users like twins. 


Facial recognition technology, while incredibly beneficial, carries a myriad of ethical concerns. Issues of privacy invasion, potential misuse, and biases in algorithms have raised alarms globally. As this technology becomes more ingrained in our lives, it’s essential that developers, policymakers, and users approach it with a thorough understanding of its implications. By balancing its advantages with responsible use and robust legislation, we can harness its potential without compromising individual rights.

Facia remains committed to pioneering responsible and ethical facial recognition technology. Our advanced face recognition with 3D liveness detection system ensures accurate and bias-free results, putting user privacy at the forefront. Dive into the future of secure, ethical facial recognition with Facia. Explore our solutions today.


Frequently Asked Questions

How does biometric face recognition work?

Facial recognition technology uses complex algorithms to analyse facial features and create a unique faceprint, then compared to an on-prep database of known faces for identification. Numerous variables, including the calibre of the images, algorithm analysis, and database size and diversity, can affect the technology's accuracy. Nonetheless, it is still a fast and efficient means of identification compared to other recognition systems.

What are the benefits of facial recognition technology?

It has several applications, including security, access control, and customisation. It can help in the prevention of identity theft and fraud, as well as the improvement of public safety and the streamlining of procedures in various businesses.

Examples of facial recognition technology being used for security purposes

It is increasingly used to enhance security measures, such as identifying potential threats and improving safety protocols at airports, government facilities, and law enforcement organisations.

How can companies ensure the responsible and ethical use of facial recognition technology?

Facia ensures the responsible and ethical use of facial recognition technology by implementing data protection measures, conducting regular audits, being transparent about its use, and obtaining informed consent from individuals.

Is Facia compliant with laws or regulations governing facial recognition technology?

Yes, Facia is certified and ensures compliance with various laws and regulations governing facial recognition technology in different countries and regions. For example, the EU's General Data Protection Regulation (GDPR) establishes guidelines for using biometric data, including facial recognition.