Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Sustainability Facia’s Mission for a sustainable future.
Careers Associate with FACIA’s team to create a global influence and reshape digital security.
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Customer Onboarding New Seamlessly and comprehensively onboard your customers.
Read to learn all about Facia’s testing
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
iGaming Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Learn
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Deepfake Laws Directory New Discover the legislative work being done to moderate deepfakes across the world.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
FAQs Everything there is to know about Facia’s offerings, answered.
Implement
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
On-Premises Deployment New Learn how to easily deploy our solutions locally, on your own system.
Most important updates about our activities, our people, and our solution.
Try Now
Get 10 FREE credits by signing up on our portal today.
In This Post
The average cost of a data breach as of 2023 was approximately $4.45 million per incident, highlighting the importance of identity protection as a fundamental component of cybersecurity strategy. To protect consumers or businesses, traditional authentication techniques like passwords, PINS, and tokens are no longer adequate.
Biometrics has become the standard in the identity verification and cybersecurity industry because it provides quick, safe, and easy verification using fingerprints, facial recognition, iris scans, or even behavioural characteristics. However, with dozens of vendors available, picking the incorrect biometrics provider might put your company at risk for spoofing, bias, compliance issues, and reputational harm.
Conversely, choosing the correct partner may turn your company into a leader that prioritizes trust by providing smoother user experiences, guaranteeing regulatory compliance, and securing your expansion for the future. These are the top ten factors to take into account when choosing a biometric Company.
Every vendor claims accuracy of 99% or higher, but the majority of those figures are derived from laboratory experiments that don’t account for complexity in the actual world.
As the NIST Face Recognition Vendor Test (FRVT) shows, performance can vary significantly based on lighting, camera quality, or angle.
What to look for: In order to validate performance in your conditions, vendors should offer pilot programs and field-tested outcomes, not simply lab measurements. Systems and Brand credibility will be safeguarded by a provider capable of ensuring accuracy in diverse environmental conditions, including in poorly lit offices, outside checkpoints, and airports.
According to a 2019 MIT Media Lab Study (Gender Shades), Error rates of Darker-skinned women were as high as 35%, whereas those for lighter-skinned men were less than 1%. Biometric bias poses a reputational risk in addition to being a technical defect. Also, according to the NIST 2019 report, False positives can vary by up to 100 times among populations.
When choosing a Biometric Vendor, businesses must check that systems have been tested for bias across gender, age, and race using a variety of training datasets. In addition to adhering to moral principles, systems trained with inclusive data provide access for audiences around the world, enabling companies to grow without offending clients.
Biometric identities cannot be reset if they are compromised, in contrast to passwords. Because biometric breaches are irreversible, safeguarding them is a must.
According to IBM’s 2023 Cost of a Data Breach Report, organizations had to pay an average of $4.45 million for each data breach, which increased when sensitive biometric data was included.
Start by determining if the vendor conforms with important privacy laws such as BIPA and GDPR. Compliance demonstrates that they adhere to legal requirements and take data protection seriously. Additionally, search for important security features like template encryption, data anonymization, and on-premises deployment support, all of which contribute to the privacy and security of user data. To ensure that biometric information never leaves the user’s device, several cutting-edge providers employ on-device matching or zero-knowledge proofs. The privacy-first design is starting to stand out in terms of customer confidence.
Attackers are becoming more sophisticated as biometrics become more widely used. These days, hackers use AI-powered deepfakes, 3D masks, and high-resolution images to get around vulnerable systems.
According to a Good Intelligence/ID R&D survey, 90% of organizations require effective liveness detection because of spoofing concerns.
What to look for in a vendor is liveness detection, depth sensing, and real-time anomaly checks, which are ways that vendors must demonstrate their resistance to presentation attacks. Even deepfakes created by AI are detected by sophisticated algorithms, a feature that is becoming more and more important for commercial, banking, and government applications.
The biometric regulatory environment is changing quickly. Risk associated with accuracy, privacy, and equity in the deployment of government biometrics was highlighted by the GAO report in 2024.
What to check for vendors to show that they are in conformity with ISO/IEC 19795 testing standards, the CPA. Not only may ethical AI techniques reduce risk, but they also present a chance to position your company as a conscientious innovator.
With proprietary systems, lock-in can turn into an expensive hazard. Organizations want systems that seamlessly connect with access control, CRM, and IAM platforms as biometric ecosystems develop.
When searching for a vendor, long-term adaptability is ensured by those who offer open APIs and support the ISO/IEC 19794 standards. When presenting security ROI to stakeholders, this ensures that you can scale or replace technologies without destroying your infrastructure.
The adaptation rate of a biometric system determines its quality. According to Visa’s 2022 Authentication Survey, 86% of users choose biometric over passwords, but only if authentication is seamless and dependable.
While looking for a vendor, look for sub-second authentication, multi-device compatibility, and an accessible design(for elderly or disabled users) are all things that a vendor should offer. Frictionless security increases uptake, fosters brand loyalty, and shows your company as a forward-thinking, customer-focused company.
A biometric vendor becomes a long-term security partner rather than merely selling you software.
When searching for a vendor, look for third-party audits, case studies, and certifications such as ISO/IEC for liveness detection. A reputable supplier offers lower risk and legitimacy, both of which improve your brand.
Your biometrics system should expand along with your business. Scalability is important whether you’re protecting a few thousand people today or millions later. What to look for in a vendor is that it can adjust to changing needs by using cloud-native architectures and multi-modal support, such as facial recognition, fingerprint scan, and behavioural patterns. Prominent banks, for instance, use fingerprint scanning for transactions, behavioural biometrics for fraud prevention, and facial recognition for onboarding, all inside the same ecosystem. This adaptability guarantees that when your business model evolves, you won’t require expensive redesigns.
The cost of licensing is only the beginning. Hardware, integrations, updates, compliance, and training are all considered true costs. On the other hand, biometrics can speed up onboarding, cut down on password reset expenses, and lessen fraud losses.
What to look for in a vendor is a clear ROI plan, flexible licensing, and transparent price approaches. The correct supplier demonstrates that biometrics are an investment in effectiveness and confidence rather than a cost.
Choosing the best biometrics vendor is important for safeguarding your company, clients, and reputation, not simply for technological reasons. Organisations face challenges with deepfake-driven fraud, scalability limitations, erroneous systems, integration challenges, and rising privacy compliance requirements. Facia is designed to address these issues:
Facia is here to alter that with solutions made for growth, trust, and the problems of the future. Are you prepared to see how? To see the difference, schedule a demo with Facia.
Yes, top biometric suppliers incorporate real-time liveness detection to immediately thwart attempts at deepfakes and spoofing. This protects businesses against AI-driven fraud by guaranteeing that only genuine, live users may access systems.
Millions of authentications are supported by scalable biometric solutions with reliable speed and accuracy. It is perfect for big businesses growing internationally because of its cloud-native architecture and multimodal interoperability.
10 Oct 2025
Deepfake Insurance Fraud: How AI Is Rewriting the Rules of Insurance Claims
A peculiar case from the U.S. has ignited a...
08 Oct 2025
The Rise of Deepfake Software: 5 Ways Your Business Can Stay One Step Ahead
Cybercrime is constantly evolving, and deepfakes have made it...
06 Oct 2025
CPRA vs GDPR: Navigating Biometric Data Privacy Regulations
In contrast, the CPRA considers biometric data as “sensitive...
Recent Posts
Top 10 Considerations Before Choosing the Right Biometric Vendor
Previous post
Related Blogs