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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
Deepfakes in facial biometric authentication highlight an emerging warning that erodes trust in security systems. However, this technology scans facial features to generate distinctive online facial barcodes for recognition. Deepfakes are famous for producing realistic yet fake visuals to mock a person, which creates doubt about the biometric system’s ability to recognize the real images from the changed ones.
The deepfake in movies was initially established solely for entertainment purposes, but it tends to be a great loss for individuals and organizations. Examples like Irishman have raised more concerns regarding businesses’ privacy. Also, this technology has become a threat to more than Hollywood for spreading misinformation.
Another example of a deepfake is Ukraine’s President Zelenskyy deceiving the viewer in 2022 which raised more concern regarding the high-profile personalities and their impersonation. The latest exploitation highlighted that every security system should be modified. Also, the clash between deepfakes and FRT warnings is eroding the public trust and highlighting the quick actions from the tech companies to secure their biometric tools and recognize weaknesses.
The emergence of deepfakes in facial biometrics authentication shows a critical warning because this technology is rapidly increasing while being sophisticated. The latest deepfake methods can now generate the highest quality, whereas artificial intelligence can generate content to spread fake information and manipulate people. Even deepfakes can exploit online identities, spreading wrong information during elections to incite social unrest. The creation of fabricated identities can exploit the public interest in security systems such as biometric authentication.
Furthermore, Microsoft’s new report exposed that China is using artificially generated content to impact Taiwan’s elections. These updates indicate how fake actors are taking leverage of this technology to exploit the political stance. Some of the extremist groups in every state are using generative models against the opposite party during elections. In 2023, cybersecurity experts indicated some risks to the Federal Election Commission regarding the deepfake content against them.
Learn More: The rising use of AI-driven tools in criminal activities is creating concerns around public safety and digital security. Are We Truly Safe As Generative AI Fuels a Surge in Crime?
Here are some of the facts that indicate how the public and institutions are losing their trust in biometric authentication systems.
Fabricated identities to complete the verification process efficiently. It also provides the chance to scammers for illegal transactions and possible financial losses.
The new countermoves and technological remodeling are ramparting against the deepfakes in facial biometric authentication. However, the latest detection techniques that include liveness detection, and gaze tracking, alongside 3D mapping have become crucial to recognizing AI-generated frauds. The mutual efforts among tech companies, researchers, and government models have made AI algorithms to check facial and voice variability immediately, especially to check the deepfake threats in biometric systems.
However, these immediate detection technologies increase security in different industries, such as finance, government, and remote verification. Also, these developments while connecting with the strong regulatory structures assist in balancing the public trust in terms of facial biometric authentication and protecting the online identity and safety.
Deepfake threats are constantly increasing highlighting the strong need for biometric authentication for both organizations and individuals to maintain online integrity.
To fight against deepfake-generated misinformation and exploited images, FACIA has an AI-powered solution that provides important security for different sectors. This platform provides services to media forums, private organizations, and individuals for their proper security. Even this technology has industry-leading precision that detects fake or deepfake videos and AI-exploited visuals to confirm the platform’s safety.
Deepfakes are a threat to the biometric security system. They produce highly realistic forgeries that can evade facial recognition and breach identity verification systems.
Deepfakes are stopped by authentications using biometrics whereby solutions use advanced forms of detection methods, such as liveness detection, gaze tracking, and 3D facial mapping to establish authenticity.
It checks if a biometric sample originates from a living person, not from a static image or video, thus putting an end to deepfake attacks and thereby enhancing the security of authentication systems.
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