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About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
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Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
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Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
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Complete playbook to understand liveness detection industry
In This Post
From sole individuals to large-scale businesses, everyone has at least once fallen victim to one of the digital fraud attempts. Be it phishing, spyware, or any other means of data breaches. Getting a notification on a phone with a follow-up or message request from a person already known is nothing new. Everyone accepts and connects with people they know. Fraudsters or bad actors now use this option as a scam method to lure people into their traps.
Today, we will introduce catfishing, another type of attempt that attackers use, this time not to breach business networks but to distract or manipulate people for personal gains. Catfishing is the very approach that people take to carry out their illicit activities. It is not the kind of a marine species but a person who impersonates someone else.
Catfishing is the activity in which a person is depicted as somebody else by copying the personal data of a real person. In this technique, people use personal information like:
They create a fake persona of the real entity and interact with other people online. With the increase in AI tools across the industry, this technique is rising across each sector, as creating multiple images of someone is just a single prompt away. Catfishers do this for several reasons, however, it is a major scam that can lead to fraud and crimes.
Catfishing, the act of creating fake online personas, is unfortunately common in online dating. Recognizing a catfish involves noticing certain red flags. Typically, they come across as too good to be true, tailoring their personality to match the person they’re talking to. Catfish tend to have limited photos on their social media profiles, often stolen from others. They avoid video calls and meeting up, offering excuses like shyness or technical issues. Dodging personal questions and withholding information, such as a phone number, is another warning sign. If asked for a candid selfie, they struggle to provide one, as they’d need to find a matching photo from their stolen profiles.
Online impersonation, digital deception, or catfishing is a kind of online romance fraud in which the harasser makes a fake identity to manipulate the victim. The primary purpose is to harass or troll the victims, steal their identity, and scam them.
Catfishing is common in dating apps as scammers sometimes get close to people by playing with their feelings and getting access to all their sensitive information. Specifically on dating websites, catfishes approach people, make a relationship, and then use their sensitive data to blackmail, bully, and embarrass them. However, a person doesn’t realize that he or she is being catfished as a catfish poses as a person they are not – to trap people into romance scams. This can be due to many reasons, such as loneliness, sexual exploration, revenge, or financial gain.
The word ‘Catfish’ originated from an old story about catfish. Anglers used to ship these fishes combined with codfish to keep them agile, providing a better taste and quality. In the modern world, a catfish keeps people on their toes similar to fish in the tale, displaying the literal meaning of catfishing. This advanced term originated from the 2010 documentary, but this type of scamming is older than this. Catfishes have been around since the commencement of online forums and have been arrested by police for trying to exploit users, specifically minors.
MTV’s Catfish is a TV Show that is well-known, but its origin story may not be as familiar. Host Nev Schulman experienced catfishing firsthand when he fell in love with a girl online, only to discover she wasn’t who she claimed to be. This personal experience led to the creation of a documentary titled “Catfished,” giving rise to the term “catfish.”
It’s essential to understand whether catfishing is legal, as it’s a tricky question. However, representing someone else isn’t against the law, but extortion, cyberbullying, and fraud can be. People must be careful whilst sending nude and intimate images to someone digitally, and if both parties are underage, then it’s considered child pornography.
Catfishing is manipulative and dangerous to the extent that it can take someone’s life. That’s why it’s a crime if the harassers:
Cyberbullying involves embarrassing, humiliating and harming someone on online platforms by using illegal means. Therefore, catfishing is a kind of cyberbullying as it harms the target and plays with their minds. Furthermore, catfish lure people into fake relationships and grab their sensitive information so they can use this data against them for financial gains or execute their illicit activities.
Online harassers use the person’s emotions against them and are involved in collecting different aspects of the user’s personal history by recognizing their physical traits and any other sensitive information that can make them sad, scared, or depressed. Catfishers usually target isolated people who are in need of any relationship – such people can be exploited easily.
Digital imposters present fake financial needs by projecting that they are in dire need of money, have an emergency, or are ill. Furthermore, they also portray themselves as travelers who run out of cash to meet their expenses. Catfishers pose with different scenarios to acquire funds from the same target.
Yes, catfishing has many effects, but the inspiration behind this isn’t always nefarious. Sometimes, the perpetrator has a psychological illness that urges them to claim the fake identity. Reports suggest that people who catfish have a higher fear of rejection, and anxiety levels and disturb their mental health. This is just a game for some perpetrators, and statistically, men catfish more than women.
Usually, people who feel bad about their lives or aren’t confident seem to be involved in catfishing. They try to create fake identities of someone who they want to be by taking their images. Moreover, they also pretend to have a successful career just to enjoy the feeling of accomplishment. Hence, catfishers who idealise attractive identities also try to grab more attention to feel more confident and famous.
Catfishing crimes are more famous than ever as these scammers take revenge on the people they impersonate. They use another individual’s name and face to create their online presence. Then, they do things or speak badly about people just to negatively impact that user.
Catfishing usually leads to identity theft in different ways, as catfishers use the targeted person’s personal information to commit fraud and create a new identity.
Imposters manipulate and deceive individuals for multiple purposes, such as terrorism and financial gain. Catfishing also impacts organisations and businesses that are more than just peer-to-peer – targeting individuals on a personal level. Some of the most common catfishing cases are below:
In 2012, Manti Te’o was a famous football player who was catfished by a lady known as Lennay Kekua. Basically, Kekua was a man who made a fake profile on a social media platform to start a relationship with him that went too far. Even Kekua took sympathy from Te’o by faking her death, and this story has been documented on Netflix with the name The Girlfriend Who Didn’t Exist.
John Edward Taylor was imprisoned for 14 years for catfishing on social media platforms, explicitly dating sites with different women. He pretends to be a retired CIA agent or Navy SEAL. John made this fake identity to impress his targets, earn their trust and defraud them monetarily. Afterwards, he was caught red-handed and sentenced on different counts of identity and theft fraud.
Mohamad Jamal Khweis – a Virginia man, was sentenced to jail for attempting to join Syrian ISIS in 2015. Umm Isa al-Amrikiya recruited him and believed Khweis was a young woman interested in Islam. However, Khweis was an imposter and ISIS agent who worked to attract individuals to Western recruits and worked as a suicide bomber. That’s why he was jailed for 20 years.
Catfishing scandals are more well-known as imposters usually target specific individuals for fraud or deception, so it’s a hazardous activity, especially for minors. This is generally used in dating websites or romance scams to compromise a victim for financial gain. In a recent survey, 78% of Indians couldn’t differentiate between a letter written by ChatGPT and a human being that portrays the potential of catfishers to misuse the technology. In the last 5 years, in the US alone, 1.3 billion people have reported dating scams.
Catfishers use matrimonial and online dating sites to create relationships with victims and then blackmail them for financial gains or by using false accusations such as medical emergencies. Socialcatfish.com is an accurate resource that assists victims of online scams. Following are a few points that are listed on this website to stay away from imposters this Valentine.
Obviously, it’s difficult to end a relationship with catfishers, but doing the following things will prove to be a lifesaver.
Live Demo: Stay alert and restrict catfishers by taking our services:
Catfishing scandals are increasing with technological expansion as imposters now know how they can deceive users on digital platforms. These tips are effective to avoid and restrict catfishers.
Individuals must be cautious whilst talking to someone over the internet as there are higher chances of being spoofed. It’s been said that ‘prevention is better than cure’, and this phrase should be remembered when going into the internet world.
To know if the person is authentic, always run a reverse image search. In many cases, the fake picture shows up in stock images or on real social media user accounts.
Video or audio calls are the most effective ways to understand if the user is authentic or any scammer. Stay vigilant if they always refuse, as it could be a sign that they are hiding themselves and don’t want to reveal their identity.
In case of any red flags, try to ask questions from different perspectives and do it occasionally, as imposters can’t hide their identity for a long period of time. Specifically question them about their background, education, and work. For example, if they state that they live nearby, then ask them for proof or about a local place and judge them.
Make sure to do thorough research whilst engaging with new users on social media platforms. For example, a Google search can provide many answers to exposing a catfisher. Just write the user name on the search engine and see if his/her image is fake or taken from the internet.
Don’t leave friends, just reach out to them after seeing threats. Ask for therapy and advice that will help in moving on from this phase. Also, it will give a clear and transparent view of the situation that will help in making better decisions.
Catfishing cases can be reduced by keeping social media accounts private. It’s really helpful that imposters can’t even reach and see what is going on in anyone’s life. People have control to limit who can see their profiles, and restrict catfishing on social media platforms.
Facebook is the biggest dating app that verifies identities, but catfishers create fake profiles and try to look authentic. Imposters use credential-stuffing tactics that employ bots to hack account logins. That’s why manual verification methods are no longer sufficient and can actually put the user at high risk. Digital platforms have to provide advanced user protection features that imposters can’t hamper with.
To restrict imposters, dating sites must provide a blue tick to authentic users by doing their face verification. Then, users can decide if they want to communicate with the specific person or just scroll on to the next. That’s how sites can secure user information and persons from being catfished.
Face recognition helps dating sites verify authentic users and eliminate bots or scammers. By doing so, social media can also secure users and their sensitive information from being trapped. Users just have to scan their faces through their webcams or Android phones, and AI-powered systems store their information in the database. Every time a user logs in to a dating site or any social media platform, these systems verify them by comparing their facial imprints with database information in less than one second. This process also confirms that this user is authentic and not any catfisher.
Virtual socialisation and online dating have been on the rise since the pandemic, so social applications and sites have to facilitate digital meetups and conversations. Social media platforms and dating sites have to secure users from catfishers to provide authentic connections. They have to ensure that all users are verified. This is where Facia steps in.
Facia’s white-label technology assists businesses in reducing spoofing, phishing, and cyber-attacks to secure user’s sensitive information and personal details. We aim to make the internet a secure place for users and continuously monitor imposter activities to restrict them.
Prevent catfishing from your platform today, contact us now to get a free demo of our service and ensure security with Facia.
An AML (anti-money laundering) compliance program helps financial institutions prevent money laundering activities. It includes:
Yes, AI-powered solutions play a crucial role in enhancing AML compliance. AI can analyze large volumes of transactions to identify patterns that may indicate money laundering. It helps in real-time fraud detection, improves the accuracy of identifying suspicious activities, and reduces false positives, thereby enhancing operational efficiency.
In AML terminology, 'high risk' refers to situations or jurisdictions that pose a greater risk of money laundering or terrorist financing. FATF regularly updates its list of high-risk jurisdictions that have strategic deficiencies in their AML/CFT (Combating the Financing of Terrorism) regimes. Financial institutions operating in these areas are required to apply enhanced due diligence measures.
In AML, sanctions refer to restrictive measures imposed by governments or international bodies to prevent entities or individuals from engaging in activities like money laundering, terrorism financing, or other financial crimes. These sanctions can include trade restrictions, financial prohibitions, and travel bans.
Certainly, integrating biometric face recognition in onboarding processes dramatically enhances both the speed and security of these procedures. It allows companies to perform quick, secure identity verifications, drastically cutting down the time typically required for manual identity checks and significantly bolstering security measures.
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