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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
When a person receives an online video call with a client or a family member, there’s a high chance of it being a spoof called a deepfake that intends to hack your credentials and gain access to your bank account. You won’t believe how convincing that video would be having the same face and same voice but you won’t notice due to a busy life. Ignoring these threats, you may fall victim to identity fraud and lose your money or leak your trade secrets thinking of the other person as a family member or another trusted party. Online Identity Fraud has become a nuisance for multiple sectors that operate online. It includes deepfake attacks, morphing, mask attack, and many other vectors that cybercriminals use to commit different crimes.
To counter identity spoofing, identity verification solution providers play a critical role though they are not authorized to take legal actions against the criminals, they are empowered to identify, detect, and report any suspicious activity including a potential spoofing attempt. However, these IDV solutions can only work with proper equipment and tools. One of the main features that IDV solutions use to detect anomalies and identity theft attempts is Liveness Detection.
Liveness Detection is a testing methodology involving biometric recognition technology that determines that the biometric data comes from a living person. Liveness detection is a critical aspect of biometric identity verification especially used in the case of facial recognition, fingerprint scanning, and Iris. Liveness checks are performed to ensure that no identity spoofing attempt such as a deepfake injection attack is trying to bypass identity verification.
Facial Recognition greatly relies on liveness detection to prevent spoof attacks of any sort. These attacks can be of multiple types including:
Since Facial Recognition has become far superior than ever before, it requires advanced liveness face detection to combat these attacks.
The facial image or video is captured through high-resolution devices including smartphone selfie cameras and other facial recognition setups. It is further broken down into 2 steps:
In the third step, Active and Passive Liveness checks are performed to ensure that a real and living person’s face attempts facial liveness verification. We will discuss these techniques in the next section of this blog.
If available, thermal imaging captures the heat emitted from a living person’s face, differentiating it from a non-living object like a latex or paper mask. It is considered a part of passive liveness, but it is not commonly used due to cost and technological complexity.
The system runs various algorithms including AI liveness detection and analyzes the facial images for further processing.
Biometric Liveness Detection prefers the use of 3D technology in facial recognition. Three-dimensionality can be applied only in facial liveness verification and Iris or Retina scanning as biometric fingerprint scanning requires a fingerprint that can easily be detected in 2D format as well. However, Iris and Retina scan can also incorporate 3D scanning for better results with the use of AI technology.
3D Liveness Detection enhances the facial recognition solution’s capability, ensuring highly effective and accurate anti-spoofing through 3D liveness checks. These checks detect the three dimensionality of a facial image detecting the realness and face liveness. In normal mobile phone selfie cameras 3D Liveness Detection is not available but in sophisticated facial scanning technologies that are used to verify liveness in sensitive areas, 3D liveness checks are performed to ensure through:
Liveness detection technology is far more complex than it seems. It involves 2 types of Liveness checks:
Read further on Active Liveness vs. Passive Liveness
Apart from the basic 2 techniques of liveness detection, Liveness detection can also be checked in the following 2 aspects:
It refers to a liveness verification check conducted on a person in a live video call or an image uploaded live. In other words, it works on the method of live face detection where a person’s latest, live, valid facial image or video is captured there and then through a liveness detection technology in a facial recognition system. It uses both Active Liveness and Passive Liveness checks separately or as a hybrid liveness detection which combines both active and passive liveness checks in a single phase of face liveness detection.
Offsite Liveness is a unique way of testing liveness in an already existing picture on the internet for example a social media profile picture or a YouTube video. Suppose there is a pre-recorded video call in which a facial identity verification system needs to identify deepfakes in this video, it will use offsite liveness checking techniques and tools. It may only use passive liveness detection as the picture itself is not from a living person who is present in front of the camera.
Industry experts in the digital identity sector are now focusing on improving the algorithms of Passive Liveness checks for the following reasons:
There is a slight difference between face liveness verification and face liveness detection. One must distinguish the two.
Liveness Detection is a core mechanism of differentiating between a fake identity and a real user. Through liveness checks, facial recognition systems are confident that no facial identity spoofing goes undetected. Liveness Detection delivers the following benefits and supplements facial recognition.
Read More: AI Facial Recognition with Liveness Detection for Border Security
As a vital part of the IDV industry, identity solution providers or third-party identity vendors must be aware of technological advancements, regulatory updates, and benchmark practices to stand as top identity vendors. These biometric identity proofing solutions must consider the following factors pertinent to facial recognition and liveness detection.
Speed affects the success rate of liveness detection in facial recognition. Suppose an identity solution is capable of detecting face liveness in a manner of seconds and prompting the user with minimum gestures for active liveness or using Passive Liveness. In that case, it will speed up the anomaly detection. In this case, there’s a very minimal chance of a presentation attack or a deepfake attack going undetected.
It is important to note the active liveness test normally affects the overall speed of the facial identity verification process. The speed of liveness detection varies and depends upon the algorithm used in a facial recognition tool.
Currently, Facia is the global leader in liveness verification through facial recognition by offering liveness verification in under one second.
There are four key metrics in verifying liveness under facial recognition.
These 4 terms seem intertwined but they have slight differences:
A very important part is that both FMR and FNMR can cause FAR and FRR in different situations.
The cost of a Facial Liveness Detection solution is critical in scaling a solution’s effectiveness as per the cost-to-benefit ratio. Let’s analyze the costs and benefits that both end-users and businesses can incur and derive from facial liveness detection.
With the help of facial liveness detection, customers’ identities are safer than ever from spoof attacks and scams. Moreover, the personal accounts and information of the user will also be secured. It will not only establish a robust data protection mechanism but will also ensure an efficient user experience. Customers would not have to deal with the hassle of long verification steps but in reality experience a smooth login process vis-a-vis facial liveness detection.
Liveness detection is equivalent to having a security guard for your business operations. It will make sure that only real people enter so that fraud can be diminished and money saved. Moreover, liveness detection will ensure your good reputation if you are complying with all the regulations. This technology tends to scale as your business grows. So it will keep you ahead of the curve and develop a sustainable customer relationship as well.
Facial liveness detection is crucial for security but concurrently it offers some hurdles along the way as well. The fear of personal face data being stored in the databases might be a cause of concern for people. On the other hand, fear of potential misuse might create a trust deficit with this technology leading to delayed onboarding and if outdated computer systems do not integrate well with this technology it will make it less accessible for everyone.
Adding facial liveness detection to your business operation often leads to higher initial costs since it needs to be integrated with the prevalent systems. But just like any other security system, one needs to keep it updated and also train the relevant staff on it as well. This mainly includes things like software updates or complying with key regulations so one may need to pay some legal fees too. However, the good news is that all of this could be easily explained to your consumers via awareness campaigns. If they are informed of the value facial liveness detection offers, it will not only establish trust with the system but will make their whole investment worthwhile.
After understanding the cost-benefit analysis, it is clear that addressing the issue of customer data privacy and data protection is critical for businesses to protect their digital footprints and facial data present online. For this purpose, identity solutions like Facia are committed to protecting the data and only use it for verification purposes. Here, the data retention policy is of utmost importance because the end-user and businesses should know the policy of facial identity solutions for retaining and deleting customers’ facial data.
The consent of end-users is important and they should be educated about the benefits of facial identity. If consent is not given, they should be provided with alternate identification means. However, facial identification is the future and will become the only passport users will have soon due to its unmatched benefits including the level of fool-proof security.
Despite this, businesses must exercise a transparency policy before onboarding users through facial recognition and sharing with them to strengthen the business-customer relationship. They should inform them promptly about how the facial data will be used and they must be given an option to opt out of the system with a guarantee of deleting their facial identity data right away.
Also Read: Age Verification vs. Age Gating | Which One is Better for Age Assurance and Protection
Liveness detection is a method to check if the face presented to the facial recognition system is real and not just fake. The purpose of this activity is to prevent fraud from taking place during facial recognition.
Liveness detection works by scanning and seeing if the subject's face is real or not. For instance, it checks for movement like blinking or it might ask for specific actions like moving the face, hands, or speaking to ensure the liveness of the subject. This is called active liveness whereas passive liveness is much more advanced and checks user liveness through AI algorithms just by scanning the user’s face.
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