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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
Imagine one morning you wake up and see your email account flooded with unknown emails, your bank account empty, and your social media presence and reputation tarnished due to questionable posts you never made. But they contain your pictures which your colleagues and family are shocked too. This is not a random scenario but a harsh reality that people face every day due to identity theft.
Recent statistics from 2023 show a rise in identity theft attempts at 6% among overall fraud attempts and the number is rising. Impersonation fraud stood at the highest 85% of total identity theft in the same year. And this illicit game doesn’t stop here. In 2023, Fraudsters targeted National ID cards the most for identity theft attempts which was at 46%. This is because many governments still issue ID cards that are non-compliant with International Civil Aviation Organization (ICAO) guidelines and are not fit for international travel. This makes these ID Cards vulnerable to identity theft and are used for criminal acts.
But how do identity thieves get access to sensitive information and what are the best Identity Theft Protection mechanisms? Let’s find out in this article.
Identity Theft is defined as an act of stealing a real person’s personally identifiable information through different illicit means to misuse it. The stolen information could be a name, date of birth, face picture, or an entire identity document like a driver’s license or identity card. Identity thieves will first place a hook on the targeted individual and will try to gain trust. Once the trust is built, the sensitive identifiable information is extracted either by tricking the individual or by stealing or hacking if the information exists digitally online.
The term identity theft is often used interchangeably with Identity Fraud. It is because the US Department of Justice (DOJ) codes both terms under one header and as a punishable criminal offense. It defines Identity theft and Identity fraud as wrongfully gaining access to someone’s personal information in any way that involves fraud or deception and that the activity is typically carried out for illicit monetary gains.
According to Federal Law 18 U.S.C. § 1028(a)(7), knowingly transferring or using another person’s means of identification without a lawful authority is prohibited. If an identity theft offense is committed, the defaulter may face a maximum prison sentence of 15 years, a fine, and or criminal forfeiture of property used or intended to be used for identity theft or earned through identity theft.
Now, if you find out anyone committing identity theft, you can confidently report it to the authorities and help others to get justice.
There are 2 major ways in which an Identity thief can steal your sensitive information.
Impersonation attack is also called classical identity theft. It is one of the most common identity theft practices. In impersonation, a fraudster assumes the identity of another person. Fraudster does this by holding the identity documents of the victim or can change physical features like wearing a mask, or makeup that makes the fraudster look like the victim. In digital identities, the impersonator can hack into the social media profile to steal pictures and other information to create another identity of the same person and use it online.
It is a psychological and emotional manipulation technique to make the victim share personal information. This technique can be carried out digitally through social media friendships and connections. A fraudster can develop a fake relationship or fake business ties with anyone and gain the trust of the victim to steal sensitive information. This information is then used for ransom, sweeping bank accounts, and other crimes.
It is one of the most damaging and aggressive ways of identity theft. In account takeover, the complete control and authority of a person’s online account is hijacked. All the personal information along with authorization details is stolen and changed. Thus, the victim is left helpless in regaining access to his or her information.
Using deceptive emails, fake promotional popup messages, and creating fake websites for prizes and lotteries is another way of stealing personal information. Cybercriminals jack people out of their entire life savings once they gain the trust and confidence of a person on an online scheme which is a trap. People when logging in with their details or sharing their credit card information without consulting their bank will mostly become victims through phishing.
Skimmers are imitated devices that are placed on the card insertion section of an ATM. A user’s credit or debit card information is stolen the moment he inserts his ATM card. When the information is stolen, it can be used to create a fake ATM card and withdraw all money in it.
Identity Fraud can also be done by gaining access to the business email of a key person in an organization. This access to the email can be used to request payments from company accounts and divert the cash into the fraudster’s account.
Users, especially online banking customers need to understand the risk associated with identity theft attempts. To prevent identity theft users can practice the following tips to safeguard their personal information and credentials.
Identity theft protection methods can have multiple tactics. But remember not to go personally into tracking or using any technology to do so that you are not an expert. Remember, that criminals are always ahead of you in every possible way. They have done years of research in hacking, forgery, counterfeiting, and other fraudulent activities and now they are equipped with the latest digital tools to upscale their game of cyber terror. If you decide to bring them to justice on your own you will only end up losing more money, bearing more stress, and exhausting more resources.
Also, never go for installing freeware security software or the ones that have no credibility or have no certifications from a recognized regulatory body.
To protect users from identity theft from the organization’s end, banks, FIs, and other cash-intensive businesses must implement a robust Identity Verification solution. Customer identity verification is the key factor in securing identities and detecting identity theft attempts. However, many things are to be considered while choosing an IDV solution. Since criminals have been weaponized with AI and other tools to spoof or steal anyone’s identity and commit fraud, Identification Solutions must also become effective and updated to mitigate identity fraud.
Facia is a one-stop identity guard that brings a unique mesh of speed, accuracy, and stringency in detecting identity fraud. With a speed of verifying identity in less than a second, Facia stands as the fastest facial identification solution that can help businesses secure their client’s and employees’ identities from fraudulent attempts in real-time.
Identity theft protection services monitor your credit report, public records, and sometimes the dark web for signs of stolen identity. They alert you to suspicious activity and may offer assistance in resolving identity theft.
Be cautious with personal information online, use strong passwords, monitor your credit reports regularly, and consider freezing your credit if you're at high risk.
It depends on your risk profile. If you're concerned about identity theft or have a high risk, it might be valuable. Basic security practices can also significantly reduce your risk.
It monitors for signs of identity theft, alerts you to suspicious activity, and may offer help in resolving the issue (depending on the service).
Here are the most common types of identity theft, listed by name:
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