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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Associate with FACIA’s team to create a global influence and reshape digital security.
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Customer Onboarding New Seamlessly and comprehensively onboard your customers.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Learn
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Deepfake Laws Directory New Discover the legislative work being done to moderate deepfakes across the world.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Implement
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
On-Premises Deployment New Learn how to easily deploy our solutions locally, on your own system.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
As the deadline to comply with the UK Online Safety Act approaches, many businesses from e-commerce to social media and adult content sites face the challenge of complying with strict age verification rules without losing users to frustrating verification processes.
Strict age assurance measures are required by the Online Safety Act to protect children from inappropriate or dangerous content. Businesses however face an additional challenge; how to comply with these regulatory obligations while keeping a seamless, private user experience. After all, tedious verification processes, invasive data requests and slow ID checks not only deter minors but also actual users.
In this blog we’ll break down the industries most affected by the law’s requirements, explore what compliance really requires, and show how FACIA’s seamless, AI-powered biometric age estimation helps businesses meet regulatory demands without sacrificing growth or customer’s trust.
To comply with the Online Safety Act, businesses must implement robust age verification and estimation solutions.
Effective Age Assurance Methods & Their Shortcomings
The UK Online Safety Act does not prescribe a single method but requires that age verification be “robust, reliable and effective”.
Facial Age Estimation: The Most Appropriate Age Verification Method
Ofcom has stated in its guidelines that digital identity wallets and facial age estimation are both very effective ways to help prevent youngsters from accessing pornography online, and that they both offer greater privacy protection than uploading credit cards or actual identity documents.
Several researches and market studies show that facial age estimation is preferred by the majority of the users and businesses as the go to solution for age verification. This reflects on why facial age estimation is the most appropriate age verification method.
The UK Online Safety Act, building upon the previous UK Online Safety Bill, applies to any business offering online services accessible to UK users, especially those which enable content sharing, social networking or search functions. The main focus here being; protecting users from harmful content while upholding free expression.
The Act applies to all UK-accessible online services, including gaming, social media, dating, ecommerce and adult sites.
It is crucial that obligated businesses improve their age verification procedures immediately in order to comply with the new rules, which Ofcom estimates might apply to over 100,000 online services.
Beyond just checking a box, compliance with the UK Online Safety Act enables companies to grow and prosper in a future where strict safety and accountability regulations will control the digital landscape.
Businesses can use the recommendations published by Ofcom, the UK’s communications regulator, to effectively address these challenges. Ofcom provides some of the clearest and most practical advice on how to comply with regulations.
Moreover, Ofcom has the power to examine how businesses are complying with the digital age verification requirements. A variety of sanctions may result from breaking Online Safety Act regulations such as:
Financial penalties: The maximum fine for violating the Online Safety Act is £18 million, or 10% of a company’s yearly worldwide turnover, whichever is higher.
Criminal action: Businesses and top executives that violate or ignore Ofcom’s directives risk being charged with committing an offense.
Platform shutdown: In severe circumstances, Ofcom may direct service providers to stop collaborating with non-compliant websites, impeding their ability to generate income and be accessible within the United Kingdom.
Implementing robust age verification under the UK Online Safety Act presents several practical challenges.
Complex verification like lengthy forms or ID uploads, drive users away, costing businesses trust and revenue.
This poor user experience risks alienating legitimate users who simply want quick access.
A major challenge in complying with the UK Online Safety Act is handling sensitive age verification data without compromising user trust. What this means is that businesses must carefully decide whether to process data on-premises or in the cloud while maintaining strict adherence to data protection laws such as the UK GDPR. The prioritization of privacy essentially comes down to minimizing data collection, using secure storage and transparency regarding how user information is being handled.
False Acceptance Rate (FAR) and False Rejection Rate (FRR)
False Acceptance Rate (FAR) and False Rejection Rate (FRR) are two important performance measures in age verification. The frequency of unintentionally granting access to minors is measured by FAR, which presents a serious risk to user safety and compliance.
On the other hand, FRR shows the frequency with which adults , legitimate users, are mistakenly blocked which results in annoyance, loss of business and a poor user experience. It is critical to maintain a balance between both rates since a system with a high FAR puts minors at risk, while one with a high FRR turns off actual clients. Thus, attaining low FAR and FRR is essential to efficient and fair age verification as required by the UK Online Safety Act.
Facia’s innovative age assurance and age gating solutions are designed to help businesses meet the UK Online Safety Act requirements while ensuring a seamless, privacy-friendly user experience.
To better understand why Facial Age Estimation of FACIA is the best tool available for your business, it is important to understand that unlike a simple yes or no (binary) check, facial age estimation predicts a subject’s exact or approximate age. Accuracy is measured using metrics such as the Mean Absolute Error (MAE) or Root Mean Square Error (RMSE), which capture how close the estimate is to the actual age. When the system uses this estimate to decide if someone meets an age requirement such as granting access only if the estimated age is 18 or older then it uses False Acceptance Rate (FAR) and False Rejection Rate (FRR) to track how often it lets underage users in or blocks eligible users by mistake.
Seamless Integration and User Experience
Facia’s age verification technology integrates easily into any website or app, offering fast, intuitive age checks with features such as:
Facia’s AI-powered facial scan quickly estimates age with no IDs or paperwork needed. A quick selfie tells the software if someone’s underage while keeping their identity completely private. No data is stored and no unnecessary details are shared –just fast, accurate protection that respects user privacy and user experience.
This keeps users engaged by minimizing delays and simplifying the verification flow.
The most effective age assurance solutions balance “robust” security with respect for user privacy. By implementation of advanced verification methods, platforms can maintain compliance without compromising on the user experience. FACIA is designed with privacy at its core, ensuring sensitive data remains protected while meeting strict regulatory requirements.
Facia’s age verification solution, built on the core principle of minimising user friction and bias, makes it easy to use while establishing strong safeguards against unauthorized access. Designed not only to help businesses stay compliant but also deliver an effort-less user experience, Facia prevents compliance from becoming a hurdle that drives customers away.
With accurate AI-powered facial age estimation, clear audit trails for regulators and automatic updates to keep pace with changing laws, FACIA turns compliance into a smooth, trust-building advantage rather than “checking a box” obligation.
UK Online Safety Act is a law designed to protect users, especially minors from harmful online content by requiring platforms to implement safety measures, including robust age verification.
The Act mandates that age verification methods comply with data protection laws like the UK GDPR, ensuring personal information is securely handled and minimized.
The Act applies to any online service accessible to UK users, including social media, gaming, ecommerce, adult sites and platforms based outside the UK targeting UK audiences.
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