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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Customer Onboarding New Seamlessly and comprehensively onboard your customers.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Learn
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Deepfake Laws Directory New Discover the legislative work being done to moderate deepfakes across the world.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Implement
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
On-Premises Deployment New Learn how to easily deploy our solutions locally, on your own system.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
The governments across the world are rapidly using facial recognition technology in different sectors such as law enforcement, airport safety, welfare distribution, and e-government services. Several agencies execute these technologies without clear risk estimation or accuracy evaluations.
For example, the U.S. Government Accountability Office (GAO) revealed in 2021 that agencies such as, FBI and DEA had utilized the FRT without having a formal tracking system. The GAO report also showed that these agencies had overlooked the accuracy testing or privacy influence assessments. This absence of due diligence revealed the operational gaps and showed how important red flags are often ignored.
FRT isn’t merely a modernization process—it’s a high-stakes technology with far-reaching implications for civil rights and social inclusion. After deployment, abuse is hard to undo if careful vetting is not done. That’s why governments need to implement higher procurement standards, making sure solutions pass vetted tests in bias reduction, liveness detection, data privacy, and security compliance before mass deployment.
Facial recognition technology is not as neutral as one might hope. However, studies have revealed that such systems usually create confusion among individuals from definite racial and gender groups.
For example, Joy Buolamwini and Timnit Gebru’s study revealed that commercial facial recognition solutions had some error rates up to 34.7% for dusky brown women, in contrast to less than 1% for fair-skinned men. This difference mainly comes from the fact that the datasets for training these algorithms consist mostly of lighter-skinned male faces, which results in biased outcomes.
States that have ethnically and racially diverse populations or sectors, such as high demographic diversity such as airports, should reinforce that FRT vendors use comprehensive, representative datasets. Without this, some users from certain demographics often experience high rejection rates that lead to exclusion, wrongful arrest, or public criticism. The government must correctly estimate vendors based on their ability to provide constant performance across different racial and ethnic profiles.
As FRT accumulates the highly sensitive biometric data, governments should not overlook where this data goes and for how long it can be kept. The absence of transparent retention policies, the threat of misuse or illegal access is enhanced, particularly when data is kept regularly. This issue has come up in scenarios such as the London Metropolitan Police, where the lack of transparency around data stored and usage has raised public criticism.
FRT is now utilized not only for identity verification but also for age estimation, making it critical that vendors follow privacy regulations such as GDPR. Governments need to question whether important data is stored on premises or in the cloud and make sure it’s deleted when no longer required.
Whereas certificates such as iBeta PAD Level 2 are valuable, industries should do more than self-evaluation. The best indicator of facial recognition software is how it performs in actual use cases. To test this, industries need to check the vendor’s current customers and see if the solution worked effectively in comparable cases.
Facial recognition technology tends to be highly accurate in ideal lab conditions. These results do not always translate well to real-world conditions where variables such as lighting, crowd rates, and camera angles can affect performance significantly. For example, it has been demonstrated through studies that variations in ambient conditions or facial expressions will severely degrade the accuracy of the system.
Additionally, the National Institute of Standards and Technology (NIST) has pointed out that facial recognition algorithms work best under controlled conditions in verification tasks but lose accuracy when used in identification tasks in real-world, uncontrolled environments. The disparity is a manifestation of the need to subject the system rigorously to the targeted operating environment before deployment. Sectors demanding FRT to function in varied situations, like border crossings, should ensure that the selected vendor can prove identities correctly under light-changing conditions, different camera angles, and crowd density. This assists in preventing misidentifications and secures public trust.
Facial recognition systems depend on static biometric information once disclosed, it can’t be changed or restored, so any safety breach is irreparable. The vendors’ faulty cybersecurity procedures can disclose data breaches, insider threats, or illegal monitoring risk, impacting public security and trust directly.
The government must promise that vendors align with strong safety measurements before purchasing. These involve encoding, safe access controls, incident response strategies, and secure data storage, whether it’s a local server or cloud forum that is compliant. Third-party ISO/IEC 27001 certifications and periodic audits also establish the system’s immunity to emerging cyber threats.
High false rejection rate (FRR) and false acceptance rate (FAR) can severely impact access to important government services. These mistakes are not just numbers, but they can result in legal access or allow it to impostors, particularly important in government use cases.
If the system mistakenly refuses a real user (high FRR), they can be restricted from accessing important services, for instance, healthcare, social safety, or unemployment declare. The high FAR, on the other hand, can allow illegal individuals to manipulate the system, causing identity fraud.
Such risks arise in remote identity verification cases, where facial recognition is usually the only way to confirm identity. What may seem like a technical problem has an intense social influence, especially when dealing with diverse facial aspects.
Reinforcing the accurate balance of FAR and FRR is now important to maintain safe and inclusive access across e-govt services that depend on authentication via facial biometrics.
FRT can conveniently be tricked if it lacks robust security mechanisms against the latest spoofing attacks. These include advanced methods such as presentation attacks (e.g., printed images, video replays, or masks) and injection attacks (e.g., deepfakes), which pose serious security threats when the system fails to detect whether the face presented is real or fake.
If FRT is being used for identity verification and authentication purposes for access to government services, they must reinforce that vendors can offer layer protection. To safeguard against such threats, the following layers of protection are essential:
Without these technologies, facial recognition remains vulnerable to fraud, identity theft, and large-scale breaches.
These protections are critical when FRT is used for high-risk services such as: ID issuance, border control, access to welfare benefits, sensitive health data, financial services, and online age verification.
After estimating the major technical and ethical features of using facial recognition technology, it’s fairly necessary to consider solution providers’ transparency and reliability. A lack of clarity can expose governments to reputational damage, legal scrutiny, and gaps in service delivery. To prevent this, public institutions should take the following steps:
With governments driving digital inclusion and seeking to simplify access to core services such as healthcare, education, and financial support, the need for safe authentication through facial recognition has never been greater.
Why Facia is the Ideal Partner for Government Projects:
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