Evolving Use Cases, Market Trends, & Innovations in Face Authentication

Face authentication is a biometric technology created to ensure a person’s recognition. The process starts by comparing the live picture or an online image with pre-existing facial data accumulated with the person’s consent. Apple’s Face ID is one of the best examples of face identification, which involves adjusting the face before the iPhone camera. This method also involves taking a selfie that the software will process into a hidden face model algorithm.  

Furthermore, this model captures the unique facial features, such as the distance between eyes, and cheekbones angle, and then safely secure in the device. However, this system is a form of facial recognition—-provides access services by examining the face. However, the biometric sensors and algorithms function alongside the device’s camera for the entire process and act as an extra security layer such as liveness detection. Also, this process asks the users to perform some acts, for instance, eye blinking, nod, and different facial movements during the authentication process. 

The Use Cases Of Facial Identity Authentication

The use of face authentication online is widely spreading across different sectors to verify recognition in the online landscape. However, the use of a FRT enables online forums to authenticate users without needing any passwords. It increases accessibility and minimizes fraud risks. Furthermore, this technology is being used in online banking, e-commerce, and online meetings confirming that only a recognized person can get access. Many companies are availing the face authentication services due to quickly rising concerns about adding an extra layer of protection. Let’s discuss some of the use cases of this technology across different sectors. 

Security & Surveillance

• Face authentication boosts security by reducing human errors in identity verification. 
• However, the incorporation of face verification systems with the surveillance implementation defends the important areas, for instance, warehouses—allowing only the legal workforce to access limited sections, and secure the saved things.
• Furthermore, it is also beneficial to assist high authorities to check blacklisted individuals, for instance, businesses, stores, and educational institutes for their security. 
• Moreover, smart home alarm systems are also integrated with face verification technology to check family members, spontaneously activating or deactivating safety estimations and notifying the homeowners if any illegal person is detected. 

Consumer Electronics

Electronic consumers are also using Face recognition authentication systems. It increases device safety, smooth access, and customized user experience. Here are some of the important yet particular use cases: 

• Many smartphone, tablet, and laptop users utilize face authentication for better security. It is one of the best alternatives to passwords or fingerprint sensors that permit users to open their devices by just looking at the screen.           
• Authenticating the face allows secure transactions online while purchasing products and services, particularly with mobile payment applications, only between an authorized person who can then effect payments.
• Devices such as smart TVs would also be able to enforce parental controls and user profiles. This would enable parents to limit use or create experiences adapted to individual family members.
• Home automation and smart appliances allow a face authentication system to know each member of the family. It allows them to have customized settings and can automate all home functions, for example, lighting or temperature levels for each person.
• Face Authentication, on gaming consoles and VR devices, may improve security and ensure personalized gaming experiences depending on the individuals detected by the system.

Financial Services

• The use of face ID authentication system is widely used in mobile devices and other online wallets for better payment security.
• However, it minimizes identity theft risks and confirms that only legal users can complete the transaction process smoothly. 
• Furthermore, several financial institutions are using face recognition to improve their electronic know-your-customer services. 
• It provides them a safer and speedy identification verification while they open their bank accounts. 
• Even cardless ATMs are now incubating with face recognition authentication that enables users to withdraw their money without a physical card. This process is smooth and will occur only by matching the user’s face with their database. 
• The use of face verification systems also assists in checking the fraud activities by upholding the identities immediately during the financial transactions. It minimizes the chance of legal access to accounts. 
• Face recognition improves customer experience by enhancing security and speed in financial services. It allows the customers to get access to their banking services within a second. 

Healthcare

• Biometric facial authentication will make it easier to check patients into the hospital by authenticating the identities of patients through facial recognition, thereby saving precious time, and providing quick admission and personalized services.
• Given the analysis of face recognition cues, it can determine whether the patient is in an angry mood or fearful so that proper assistance can be provided and patient safety improved.
• Face recognition authentication has the capability of tracking patients efficiently in a facility, thus patients stay within safe areas and can have access to restricted zones such as nursing homes or assisted living.
• Healthcare providers use face recognition to assess pain such as patients with dementia. Therefore, assisting the healthcare providers in managing chronic pain and use of medication better.
• With face recognition authentication paired with AI and facial monitoring, doctors can better evaluate diseases. It can identify genetic conditions and even conditions like autism and hence speed up the diagnosis.

Retail

• The face authentication system has enabled retail stores to collect customer data such as demographics, foot traffic patterns, or visit frequency. 
• Also, retailers can detect their customers’ moods through face recognition systems to show the products according to their likes and dislikes. 
• Once enough data is accumulated, the system will start providing customized recommendations to repeat customers on screens via store screens. 
• Tracking the customer’s purchase and their preferences has become easy through this technology that provides customized shopping experiences. 
• Even when a customer is returning to the store, at the time of entry, the system will identify that person in real-time, alert the appropriate staff, and allow that individual to be given a personalized greeting and service.
• Both the processing of real-time data and the incorporation of historical data help retailers create a more entertaining, interesting, and personalized customer experience in the store.

Market Dynamics

At present, the market of face authentication is witnessing a great boom. The global market valued at USD 4.35 billion in 2019 is expected to reach USD 12.92 billion by the year 2027. This robust growth is primarily driven by the soaring demand for advanced security systems and the spreading use of the latest technologies such as AI, IoT, and 5G, which are changing the way businesses and consumers approach identity verification.

Key Drivers of Growth

• Industries are taking facial recognition to prevent new trends in cyber threats and fraud.
• Algorithms of face recognition, machine learning, and AI are making the process of recognition more efficient and accurate. 
• The development is thus boosting facial recognition in finance, health, and retail segments.
• Improving smartphone penetration and digital wallet adoption have resulted in demand for convenient, passwordless authentication solutions.
• Regional Market Analysis North America continues to lead the global market share with 40% in 2019. 
• Much of the market share is attributed to leading companies like Amazon, Google, and Microsoft which are leading developers of facial recognition technology, FRT.

Contactless authentication is increasing reliance—pushed forward by the increased nationwide work-from-home measures across the globe due to the COVID-19 pandemic. Still, the demand will continue increasing due to the healthcare and finance sectors, which are pushing forward face recognition solutions, while innovations in AI will further push forward the achievable boundaries of face authentication.

Trends and Challenges in Face Authentication System

Furthermore, face authentication online has become a part of various industries and its applications are being used across different fields. The major yet prominent feature of this system is to provide the best security in areas like border crossings, military sites, and nuclear resources. Besides, it is useful to provide security in sensitive areas, for instance, personal devices, banking sectors, and maintaining other medical records.