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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
The current digital ecosystem and rising public concern about data privacy, integrity, and digital security calls for the need to empower users in many aspects. Identity verification is crucial for accessing online platforms. There is a tug-of-war between self-sovereign identity and identity verification, where the elements of privacy, ownership of identity, and ensuring digital security are critically important and are constraints that identity verification service providers face.
Today’s blog post will discuss how self-sovereign identity is important and can be a next-generation identity verification solution and how Liveness detection through facial recognition can empower users to uphold self-sovereignty in identity verification.
As the name suggests, self-sovereign identity (SSI) exercises the element of sovereignty i.e. it gives full ownership and control to the individuals in managing their digital identities. It is also called Decentralized Identity (DID) because it allows users to prove their identity without being dependent on third-party identity database management systems or servers. It uses a blockchain-decentralized model and cryptographic identification methods that would enable identity proofing without revealing any personal information.
There are 2 industry-level definitions of a Self-Sovereign Identity given below:
“Self-Sovereign Identity is the next step beyond user-centric identity and that means it begins at the same place: the user must be central to the administration of identity.”
Before discussing SSIs further, one must understand the concept of digital identities.
Rapid digitization, the dominance of AI, and other technological advancements have pushed the entire globe towards finding ways of incorporating digital identities to match the digital world’s progressive pace. Technically, McKinsey unfolds the core features of a Good Identity that exists digitally. Here’s a brief overview of this research on a Good Digital Identity:
A Good Digital Identity should have the following four features.
Self Sovereign Identity differs from a Federated Identity which is another type of digital identity. Federated Identities work by offering a Single-Sign-On (SSO) model in which the user can gain access to multiple online services through a single identifier. The data is stored on a centralized server that is accessible by multiple parties limiting the control and privacy of user’s identity information.
Here’s why a Self-Sovereign Identity should be preferred over a Federates Identity:
A self-sovereign identity solution works on the principle of three participants or nodes:
Read More: Student ID 2.0 Biometric Authentication for Educational Institutions
A self-sovereign identity is highly trustworthy as it uses zero-knowledge proofs (ZKPs) and employs decentralized trust networks to enable full ownership of users over their digital identities. This approach works on three pillars:
Face Recognition can become the prime choice for self-sovereign identity. Research was conducted that tested the use of selfie images and using them to create DIDs. It combined machine learning with cancelable biometrics, proving face identity recognition a promising tool to empower self-sovereign identity solutions. The main idea was to enable users to control their biometric identities through selfie verification that uses:
It creates a privacy-driven approach in allowing maximum user control over biometric identity (facial identity). The two main contributors to making facial biometrics identity a user’s SSI are:
Below is an explanation of how SelfI is generated as a self-sovereign identity for a particular user:
The major benefit of using Selfi is that it has enabled facial identity to be used as a Self-Sovereign Identity. Moreover, it offers users:
Self-sovereignty in identity proofing through facial biometrics is now possible and is the future of digital identities. Offering a high level of security, user ownership over identity, and decentralized storage, SelfIs are by far the best way to convert facial identities into SSIs. The identity verification service should incorporate this technique and bring in the futuristic concept of user empowered SSIs and stay ahead in providing privacy-orientated digital identities to everyone.
Read More: Facial Recognition Technology for Better Student Services
AI facial recognition can successfully create a Self-Sovereign Identity by implementing ‘SelfI’ which uses cancelable biometrics to convert selfie images into DIDs (Decentralized Identities) or SSIs.
AI facial recognition is beneficial for creating selfie-based SSIs in terms of security, and privacy and empowering user control over their facial DIDs.
Since Self-Sovereign Identity offers a high degree of privacy to users, AI facial recognition using selfies converted into SSIs through cancelable biometrics addresses almost all privacy concerns of users.
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