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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
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Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
Is it just hype or are facial identity spoofing attacks rising continuously to scare 5.44 billion digital users so that bad actors can move furtively? A real concern is raised when we look at the shocking figures on identity theft attempts, such as the infamous deep fake injection attacks conveyed by authoritative bodies. Suppose a master art forger creates the perfect replica of your face by spoofing to deceive the facial biometric, sound scary? Yes, Cybercriminals use the latest techniques to produce the exact digital forgeries, bypassing experienced security systems. These types of digital imitations are not just scary but are real threats that emphasize the quick need for effective anti-spoofing detection technology and prevention measures to defend your digital identities.
Identity spoofing attacks exploit the compulsion of facial recognition systems to defraud the authentication process. These attacks pose important risks in different sectors, including:
Facial identity spoofing techniques reduce the security threats and trust for face anti-spoofing systems:
According to an FBI report, over 100,000 identity theft and loss of personal data breaches annually. It emphasizes the prevalent impacts of such attacks.
Fraudsters manipulate the facial biometric data from different social networks to increase the success of the spoofing attacks. It leads to significant financial losses due to deception and theft.
Progressive research anchors the anti-spoofing detection techniques. It includes the latest liveness detection and automated algorithms to effectively reduce rapidly evolving threats.
The wrong facial identity spoofing becomes the cause of severe consequences across different sectors such as banking, healthcare, and law enforcement. Unfortunately, all these sectors are easily open to attacks that manipulate facial recognition systems. For instance, Javelin Strategy & Research reported alarming facts in 2019 that facial identity fraud in the United States crossed $16.9 billion. This number significantly heightens the need for a strong anti-spoofing face recognition system.
Users of facial identity spoofing technology are experiencing challenges alongside enjoying its benefits. Let’s discuss these challenges below:
Many spoofers constantly create new ways to detour the detection systems. NIST research shows that spoofing technique experiences are growing rapidly due to the attacker’s use of AI and ML to develop realistic deep fake and 3D masks so they can fool the latest anti-spoofing face recognition.
Even the highly safe systems can be the cause of user inconvenience that lowers the adoption rates. Recent studies showed that users prefer the security and ease of use. Besides, the Ponemon Institute says that 67% of users replace the authentication process if they find unlimited issues in the system. So this statistic highlights the stability between security and experience.
Executing the latest spoofing detection demands smooth incorporation with the current authentication systems. Many organizations experience challenges incorporating new technologies with legacy systems—A costly and time-consuming task.
According to the research, each fraud victim loses $500 on average, annually. Spoofing detection providers have introduced unlimited methods to combat presentation attacks to fail spoofing attacks. Distinguishing between the user’s face to identify the papers that he submits is one of the basic methods to identify spoof attacks. This method is simple to check the spoof the latest solutions are still required. Interestingly, facial spoofing detection techniques produce results in fraudsters’ recognition. The system capacity will reveal if the person is real or fake—this process is known as liveness detection. There are two important mechanisms–Active and Passive Liveness detention. Let’s discuss them one by one below.
Active liveness detection is a common procedure to recognize fraud–users perform particular actions like smiling, nodding, or blinking. These actions increase the extra security layer. Therefore, a user must perform the required actions to get access
Passive liveness detection is a manageable safety mechanism. In this process, users have no idea that they are being tested during this form of detection. Anti-spoofing detection systems or devices control everything on their own. A liveness detection system is to identify whether the person’s face is real or artificially generated by cybercriminals. In a nutshell, facial identity spoofing is responsible for recognizing that the face is real or generated by fraud.
Read More: Cloud vs. On-Premises Identity Verification
Face anti-spoofing estimates the financial department threats to implement a strong security which is crucial. In 2023, facial identity fraud in the United States cost $16.9 billion which shows these sectors need to use anti-spoofing face recognition systems. Many fraudsters manipulate the weaknesses of facial recognition technologies to get unofficial access to accounts, leading to important financial losses and eroding customer trust. The main purpose of the latest AI algorithms and two-factor authentication is to bolster the flexibility of anti-spoofing detection systems to reduce spoofing attacks. Preventative measures are not only reliable for securing sensitive data but it also retains consumer confidence when it comes to digital transactions. This process ensures strong security within the entire financial landscape.
Organizations can promptly adopt some latest anti-spoofing detection systems to prevent identity spoofing attacks. Let’s discuss the important methods that organizations can follow:
If organizations apply these latest detection methods, they can usefully save their systems against spoofing attacks. All these methods confirm that real users can get access to sensitive information so they can maintain integrity and face the identity system’s security.
The recurrence and experience of identity spoofing attacks are enhanced dramatically. Identity Theft Resource Center has reported that 15% of cases reported of identity spoofing attacks in 2022. The rise in stress for theft of identity demands a strong face anti-spoofing identity system to protect sensitive data and unofficial access. Furthermore, the FTC study revealed that fraud losses approximately $5.8 billion per year. This study further highlighted the serious impacts of such types of attacks. Besides, the FBI reports up to 100,000 incidents of identity theft, and this number also includes personal data breaches annually. These are the most alarming statistics that focus on the growing threat and weigh up the importance of biometric spoofing techniques implementation’s importance.
Providing guaranteed security quantifications is critical to combat identity spoofing attacks. As more experienced methods are evolving to trick facial recognition spoofing systems, the more it is becoming important to use the advanced technology for facial biometrics. For actively recognizing the spoof identities in real-time, various organizations and other online platforms should deploy the latest biometric authentication solutions–merging with experienced spoof detection technology. In the era of excessively rising threats of identity spoofing, Facia has the latest facial spoof identity solutions that implement 3D liveness detection and spot fabricated identities in less than a second. Facia ensures that only authenticated persons have access to the system with 0% FAR and less than 1% FRR. It also guarantees that spoofed identities are warded off.
Face identity spoofing is a cyberattack—the process when fraudsters use manipulated images, videos, or multi-dimensional masks to misguide the facial recognition systems and get unauthorized access. This process manipulates the biometric security system’s vulnerabilities to pose as real users.
Facial recognition can identify the spoofing by checking the distinctive facial features by using the latest techniques, e.g., liveness detection to distinguish the real photos, videos, or masks from fake photos.
Face identity spoofing is a safety concern for all public and private sectors that allows cybercriminals to bypass authentication systems. This leads them to get unofficial access to sensitive information and resources. This process becomes the cause of financial data loss and damages the organization’s reputation.
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