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Facia.ai
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About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
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Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Customer Onboarding New Seamlessly and comprehensively onboard your customers.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Learn
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Deepfake Laws Directory New Discover the legislative work being done to moderate deepfakes across the world.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Implement
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
On-Premises Deployment New Learn how to easily deploy our solutions locally, on your own system.
Most important updates about our activities, our people, and our solution.
Author: admin | 17 Jul 2025
The UK Home Office is developing a governance model for live facial recognition (LFR) technology to assist police in identification and verification processes. The framework has been taken into consideration as a possible legislation in the country.
Nevertheless, the present Home Secretary, Yvette Cooper, disclosed this initiative at the time of appearing before the Lords Justice and Home Affairs Committee early in July 2025.
In addition, as reported, Cooper indicated that Diana Johnson, the Policing Minister, has been keeping the law enforcement and stakeholders in close consultation. Since they are in the process of designing the proposed framework and executing it more effectively.
“We do think you need a proper governance framework to give forces the confidence to use facial recognition with the right standards in place,” Diana Johnson said.
Although legislation is not immediately expected, Cooper has pointed out the necessity of providing clear operational guidance to help in further incorporation.
In addressing the House of Lords, the Minister of State, Lord David Hanson, clarified that the government is exploring legislative measures that would allow law enforcement agencies to utilize Live Facial Recognition technology.
Meanwhile, police forces in England and Wales have already deployed facial recognition on their own initiative, even without a national law.
On the other side of the Irish Sea, Ireland is in the process of passing a law encompassing retrospective facial recognition. Along with the voice recognition and gait recognition, as reported by The Irish Times.
The future of the United Kingdom in terms of governance involves setting standards and discussing issues that matter to the people, while ensuring that all aspects are managed and taken into account. Cooper assured the committee that updates would follow in writing soon.
The UK government is seeking to enhance law enforcement efficiency while ensuring ethical and privacy protection with the further development of biometric technology.
The risks of surveillance and loss of privacy related to facial recognition technology have been previously criticized by civil liberties organizations. It is perceived that clear legislation is instrumental in facilitating the ethical and responsible use of facial recognition by the police without compromising the rights of the people.