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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Customer Onboarding New Seamlessly and comprehensively onboard your customers.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
iGaming Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Learn
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Deepfake Laws Directory New Discover the legislative work being done to moderate deepfakes across the world.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
FAQs Everything there is to know about Facia’s offerings, answered.
Implement
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
On-Premises Deployment New Learn how to easily deploy our solutions locally, on your own system.
Most important updates about our activities, our people, and our solution.
Author: admin | 07 Aug 2025
New Zealand has launched a new Biometric Processing Privacy Code, which sets specific legal requirements for collecting and using biometric data such as facial recognition and fingerprint scans.
The regulation under the Privacy Act will start on November 3, 2025. Organizations need to follow the Code by August 3, 2026.
The Code applies to every business, government agency, and organizations that use the biometric technology in automated systems. It requires that organizations evaluate the necessity, effectiveness, proportionality, and privacy risks of biometric systems. Organizations must tell people before or during the collection of their biometric data. They should also put protections in place to stop unauthorized access or unfair use of that data.
Privacy Commissioner Michael Webster reportedly stated that, despite its usefulness, biometric data is highly sensitive because it is unique and directly linked to an individual’s identity. The Code will tend to achieve a balanced technological innovation with safeguards against mass surveillance, personal profiling, and algorithmic bias.
According to the new rules, intrusive uses, such as predicting or inferring ethnicity or emotion, will be limited.
The Privacy Office also released detailed guidance with practical examples to help agencies comply, and they must conduct case-specific assessments to determine how the Code applies to their biometric system.
The law was finalized after extensive consultations and signals New Zealand’s commitment to responsible biometric governance.
Global Context
Globally, privacy concerns surrounding the use of biometric technologies are gaining momentum, prompting legislative action in several regions. In the EU AI Act, limits the use of biometrics (high-risk use) such as real-time identification in public areas. Canada has made suggestions on how it intends to update its Personal Information Protection and Electronic Documents Act (PIPEDA) to deal with AI-driven biometrics.
In the U.S, Illinois and Texas are some of the states that implement the biometric privacy law, which states that consent to collect data must be obtained. Such initiatives are part of a larger international trend of reassessing and regulating surveillance technologies more heavily.