Get 10 free credits for deepfake detection today!
Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Sustainability Facia’s Mission for a sustainable future.
Careers Associate with FACIA’s team to create a global influence and reshape digital security.
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Customer Onboarding New Seamlessly and comprehensively onboard your customers.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
iGaming Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Learn
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Deepfake Laws Directory New Discover the legislative work being done to moderate deepfakes across the world.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Implement
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
On-Premises Deployment New Learn how to easily deploy our solutions locally, on your own system.
Most important updates about our activities, our people, and our solution.
Try Now
Get 10 FREE credits by signing up on our portal today.
In This Post
Trust is money in today’s digital-first economy. Police departments all over the world are implementing technology-driven approaches to crime prevention as a result of cities becoming more digital and threats changing. Two of them, specifically predictive policing systems and facial recognition systems, are revolutionizing policing today by vowing to predict criminal activity and identify suspects in real time.
According to a Market us report on AI in Predictive Policing, the market is expected to grow at a compound annual growth rate (CAGR) of approximately 46.7% from USD 3.4 billion in 2024 to USD 157 billion by 2034. These statistics reveal a growing reliance of governments and security agencies on AI-led surveillance to prevent crime and speed up crisis response time.
But these technologies also have profound ethical and legal issues that give rise to certain questions. Are these technologies efficient in crime prevention, or are they perpetuating previous prejudices using new technology? In what ways might facial recognition technologies be applied to all stakeholders’ concerns while optimising public safety? What rules govern the responsible use of these systems, and what effect do they have on civil liberties? And what are the laws regarding their employment? These critical questions will be discussed in detail throughout the blog
Predictive policing is the application of data analysis and machine learning algorithms to predict the locations of imminent crime or pinpoint individuals who statistically have a likelihood of committing it. These programs look at historical crime patterns, such as the nature of the crime, time, and location, and use them to generate risk assessments and hotspot maps.
Facial recognition technology is increasingly being incorporated into predictive policing systems, allowing law enforcement to instantly identify known criminals or people of interest. By comparing faces recorded on cameras with criminal databases, this combination improves surveillance accuracy and expedites investigations.
For instance, if a community has had past instances of car thefts at night on weekends, the system can mark it as a high-risk area for future thefts. The police can then actively send officers to patrol in this area, hopefully preventing or even intercepting criminal activity before it spreads.
When used in conjunction, predictive policing and facial recognition constitute a pre-emptive surveillance structure. Predictive analytics mark neighborhoods or individuals, and facial recognition technology tracks those marked in real time. This produces a feedback loop where suspicion generates more suspicion.
For example, if predictive analytics has flagged a specific urban area as having high crime levels, individuals could be arrested, interrogated, or profiled for years without having committed any offense.
This type of policing is frequently criticised and has numerous shortcomings. It typically affects already vulnerable communities by blurring the distinction between preventing crime and suspecting individuals.
Due to alleged ethical and legal issues, the use of facial recognition and predictive policing technologies for criminal profiling and surveillance has faced some backlash. Despite being innovative, these technologies are not immune to systemic problems. There are three main issues discussed in detail as follows :
Law enforcement frequently lacks clarity on how facial recognition and predictive policing systems make decisions, which results in them drawing ill-informed conclusions. Many of these systems function as “black-box”.
Police predictive software is trained on historical police data, which tends to reflect a bias toward over-policing low-income or minority communities.
In Oakland, California, a Human Rights Data Analysis Group study discovered that Black residents were disproportionately more likely to be stopped and searched. Inputting this discriminatory data into predictive systems resulted in repeated targeting of those same populations, regardless of crime rates. This results in a self-perpetuating cycle where surveillance breeds suspicion, not security.
When law enforcement begins acting on predictions and face matches rather than concrete actions, society can slide toward a regime of digital profiling.
This is evident from the example of the Chicago Strategic Subject List (SSL); the list included hundreds of individuals without records who were identified as high-risk. According to a predictive algorithm, they were then monitored or questioned. Reducing statistical probabilities to justification for surveillance or detention undermines civil liberties and drives policing toward population control, not crime solving.
For these concerns, there are several legislations made to mitigate the rising threats of it.
Experts from international organizations such as INTERPOL and the World Economic Forum concur that predictive policing and facial recognition need to be applied with restraint and transparent rules.
The following are what responsible use would entail:
Inform the public what technology is being applied, where it’s applied, and why. When they know they’re being scanned or tracked, they can ask questions and make themselves informed. Concealing it only causes fear and mistrust.
AI is a valuable tool to aid in investigations, but only human authorities should make decisions, particularly in arrest decisions. Governments in cities and law enforcement bodies need to approach AI-created analysis with a critical eye before making any moves.
We must ensure that the system is not targeting particular groups. Regular testing will reveal if it’s unfair and, if so, it needs to be corrected. No technology should discriminate against people based on their appearance or where they reside.
Facial recognition data should be deleted after a short time, especially if no crime has occurred. Keeping it too long increases the chances of misuse or data leaks.
Many city governments have used a lot of public input to decide how to use facial recognition and other surveillance technologies in the past. For example, in 2020, the Baltimore city government made it a policy to consult with the public before deploying facial recognition. They had open meetings and heard the people before deciding, demonstrating how transparency and citizen input can safeguard rights and yet enable intelligent policing.
Facial recognition and predictive policing hold the power to redefine the prevention of crime only if they are used with precision, ethics, and public oversight. Abused or left unchecked, these technologies can reinforce intrusion on privacy and decay public trust. But when responsibly built, these can enhance public safety without giving up individual rights. That’s where Facia is creating a new standard.
The application of machine learning and data analytics to anticipate possible criminal activity is known as predictive policing. It assists law enforcement in stopping crimes before they occur.
These systems examine demographic data, arrest records, time and location trends, and past crime reports. Real-time incident feeds and social network analysis are also used by some.
Facial recognition captures and compares faces from live video streams to known databases. This enables instant identification of suspects or flagged individuals in public spaces.
Many companies offer predictive policing and facial recognition technologies to support modern law enforcement. Facia is a leading provider, delivering advanced, ethical solutions built on accuracy, fairness, and strict privacy compliance.
01 Aug 2025
Reimagining Mobile App Security with Facia Mobile SDKs
According to TransUnion’s Global Fraud Trends Report, mobile apps...
21 Jul 2025
How Good Are You at Spotting Deepfake Memes?
AI algorithms that examine facial inconsistencies, lip-sync mistakes, and...
16 Jul 2025
How Facial Recognition is Transforming Event Management
Picture dealing with a 60,000-attendee concert or an international...
Recent Posts
What is the Role of Facial Recognition in Predictive Policing?
Previous post
Pakistan Proposes Social Media Age Ban Modeled on Australia’s Under‑16 Law
Related Blogs