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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
Are we truly safe when Generative AI is continuously increasing criminal activities? This technology has risen as a life-changing force in AI and can generate unlimited texts, images, music, and much more. Also, human input is very low during the production of the above-mentioned things because now technology has the power to change the field ranging from content generation to automated businesses. ChatGPT is one of the best examples of generative models—it can produce many blogs, create designs, and conduct human-like conversations.
However, several tools can produce the artwork depending on the prompt text. All these proficiencies indicate the huge potential of generative models to increase productivity and change across different industries. Furthermore, with technological advancement, crimes are also increasing because generative AI can produce highly realistic yet fake visuals of someone that provide the chance to others of its misuse. Does it mean our security is at risk because of the wrong use of AI which is influencing bad on society?
Generative AI has changed fraud ways and enabled criminals to bring their alternative methods to the market against financial organizations and consumers. The only limit is how criminals are thinking to conduct a crime while using generative AI deepfakes for clever scams. However, these deepfakes use self-instructed systems that constantly adopt the old detection techniques. Producing fake videos, voices, and even documents has become easy by using fake yet cheap actors while using generative models. Dark webs are one of the common examples that are filled with fake content and fraudsters can get access to these sites for just $20 for huge attacks.
The increase in generative AI fraud is striking, with deepfake incidents in the fintech sector skyrocketing by 700% in 2023, prompting financial institutions to urgently seek effective defenses. Business email compromises are especially at risk, resulting in nearly $2.7 billion in losses in 2022. Generative models enable fraudsters to target multiple victims at once, which could lead to losses surpassing $11.5 billion by 2027. Although banks have traditionally been at the forefront of combating fraud, their current risk management strategies often struggle to keep pace with the new AI-driven threats.
Let’s discuss some of the incidents that highlight the quick need for robust rules and proper levels for the use of generative AI to defend institutions’ privacy and reduce the misuse of generative models across different industries:
Facebook and Cambridge Analytica (2016): A quiz on Facebook collected personal information that Cambridge Analytica used to develop targeted political advertisements. This data misuse sparked privacy issues and led to Facebook facing a $5 billion fine.
Strava’s Heatmap Issue (2018): The fitness app Strava exposed users’ workout locations, which included private addresses and sensitive areas such as military bases. This occurred because the default user settings permitted data sharing.
Dinerstein v. Google (2019): Google is being sued for allegedly accessing patient data without consent to train its AI. This case highlights the ease with which personal information can be misused.
IBM’s Facial Recognition Problems (2020): IBM utilized images from the internet without obtaining permission to compile a dataset aimed at enhancing AI recognition of various skin tones. This resulted in a lawsuit for breaching privacy laws.
Clearview AI’s Database (2020): Clearview AI gathered millions of images from social media to create a facial recognition database, which it then sold to law enforcement agencies. This led to legal challenges, emphasizing the importance of obtaining consumer consent.
Aon’s Biased Hiring Software (2023): Aon’s hiring assessments have been criticized for discriminating against specific groups. The ACLU has complained, highlighting the importance of fair practices in companies that utilize generative AI.
The article in the Wall Street Journal exposed the fraudster’s mechanism for manipulating the generative AI for deepfake fraud. Scammers generate realistic yet fake visuals to mock people as victims and cause their financial losses. Guo is one of the most shocking cases who mistakenly transferred up to $600,000 after a fake video call that was acting like his friend. The truth is revealed when Guo meets his real friend.
So, these events highlight the quick and robust requirement of deepfake fraud detection techniques to fight against such scams. Moreover, the generative models’ emergence is making old fraud prevention methods incapable and encouraging governments to seek regulations worldwide. The enhanced authentication and immediate monitoring will act as strong security techniques and be helpful against the latest fraud methods. Besides, financial institutions should connect with the high authorities to generate a proper structure that promotes innovations that reinforce the security against AI-driven scams.
Many AI-driven frauds, such as generative AI deepfakes and different fake media are rapidly enhancing and impacting society. They are eroding the public trust due to fake information and fabricated online interactions. However, these technologies provided the chance for fraudsters to generate realistic yet fake individuals in the video or image, distribute misinformation, and dispassionate personal security on social media and communicating forums.
Besides, generative models have enabled fraudsters to deceive people in the finance sector through fraudulent transactions costing billions annually. Deepfakes have also eroded political and public opinions because it is being used to exploit the elections by creating fake statements of public figures. Furthermore, businesses have also experienced issues such as cybersecurity risks. Generative AI is also exploiting the data breach and compromising intellectual property. To combat these challenges demands an alliance with tech firms, governments, and compliance authorities to generate a safe and ethical online environment.
Deepfake cannot be real but it is badly impacting society and different institutions. Many companies can protect themselves against deception with FACIA’s AI fraud detection solutions. This technology facilitates combinative and independent deepfake detection alternatives. Deepfakes seem convincingly real to many viewers and they can disclose the ultra-fine exploitation signs.
This technology checks the details like movements of the eye and lip, and facial shadows alongside recognizing the fake media. For flexible use, this technology can provide a standalone solution that allows the user to upload videos or images directly to the portal of Facia for authenticity verification. Or, this platform-integrated solution will easily analyze images and videos on your site through backend integration.
Artificial generative intelligence speeds up the spread of false news: it produces a believable piece of false information that cannot be distinguished from fact.
With Generative AI, it has been able to prevent fraud online because it produces realistic and not traceable fake media hence it makes fraudsters make an easy move of making a victim fall for what he is planning.
Businesses will be able to safeguard themselves against generative AI-based fraud by using advanced detection tools, enhancing multi-factor authentication, and training teams on how to identify AI-driven scams.
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