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About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
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Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
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Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
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Complete playbook to understand liveness detection industry
In This Post
According to the Identity Theft Resource Center, Synthetic Identity Fraud and Impersonation attacks will witness a rise in 2024 statistics as compared to last year, showing a staggering rise in these malpractices too. At the beginning of the 4th quarter of 2023, US News reported that victims of identity fraud took from weeks to a few months to regain control of their identity.
With these alarming statistics, where do the anti-fraud actors stand today? What is the best strategy that Identity Verification solutions can utilize to reduce identity theft? Is facial biometrics enough for identity fraud detection? To answer these questions, let us look into a clearer picture explaining Identity Fraud and the preventive measures.
Identity Fraud, or Identity Theft is an illicit practice in which a person uses the personally identifiable information of someone else for illicit gains such as monetary benefits or gaining access to a prohibited area. The information stolen in identity theft can be:
Identity theft is also done by stealing Biometric data for biometric verification such as stolen fingerprints, retina or Iris scan data, or using AI deepfakes for spoofing attacks to carry out cyberattacks, hack databases, steal virtual assets, and even carry out terrorist attacks.
Identity theft can manifest different forms in the following three aspects of identity verification:
In document identity fraud, the documents used for KYC (Know Your Customer) of a customer are manipulated for impersonation. These documents mostly include Identity Cards, Driver’s License and Passports. The most common type of identity document fraud is National ID Card which accounts for 46.8% of all document fraud.
This type of identity theft is an advanced threat vector in which the unique biometric identifiers of a user are stolen through sophisticated tactics. Fingerprint forgery was discussed in 1937 by William Harper in his journal. But the claim seemed too early. Today after 87 years, digitally equipped cybercriminals are confident and successful in breaking the barriers and using stolen biometrics to create new identities or use the existing credentials to commit further crimes.
Similar to fingerprint theft, facial biometric patterns, voice cloning, and retina eye patterns can now easily be forged with the latest technological advancements. This has made identity fraud detection far more difficult as the credentials belong to an actual identity.
Generative AI using the Deep Learning technique is the most trending concept and a rising threat to the digital identities of users. It creates different threat vectors like Deekfakes create highly realistic yet fake digital identities. Gen-AI also enables highly realistic identity document forgery that can spoof and counter multiple Identity Verification solutions. Generative AI Fraud extrapolated the impact of both Biometric and Document Identity Fraud.
Read more on How to Prevent Deepfakes in The Age of Generative AI- Facia
It is one of the most common types of identity fraud in which an actual user’s social security number, date of birth, or any other information is stolen and combined with another forged identity information to create a new identity.
Firstly, we need to understand that Facial Biometrics alone are a single-factor authentication protocol which still leaves out loopholes that can act as walkthroughs for fraudsters. That is why multi-factor authentication is a robust practice. Facial recognition is usually combined with fingerprints, passwords, and other credentials to add as many protective layers as possible.
Secondly, we must know that there is a difference between facial identity and facial facial recognition. According to ITRC, the two similar yet different terms are often confused and pose threats to the beneficial uses and seamless implementation of facial verification. Let’s have a look and understand the difference:
In the illustration above it is clear that facial biometrics is a two-way tool to prevent identity fraud especially when it comes to digital identities. Let’s look deeper into how Facial Biometrics help in detecting identity fraud:
Facial Identity Verification stands as the foundation of Identity Verification Solutions, Any digitally constructed IDV system largely hinges on the efficiency and accuracy of facial verification or facial comparison.
Here are the main features of real-time identity intelligence that an IDV solution should possess:
Generative AI Identity fraud attempts are advancing with the creation of deepfakes tactics such as face swaps. It also employs voice cloning, body swaps, and text-based deepfake attacks to commit serious crimes. Thus, to mitigate this, Facia is a unique biometric identity verification suite that provides various identity verification services. From Liveness Detection to Age Verification, Facia is equipped to combat the latest threat vectors and to serve as your handy tool in identity fraud detection.
Synthetic identity fraud occurs when a fraudster combines real and fake information to create a new identity. For example, they might use a real Social Security number with fake details like a name, birthday, and address to apply for credit or open bank accounts. They then take loans, leaving the victim with a damaged credit score and significant debt.
Identity fraud generally occurs in four stages: Acquisition, Assembly, Exploitation, and Abuse.
Artificial intelligence (AI) helps prevent fraud in several ways:
Generative AI in fraud detection creates models that simulate normal and fraudulent behaviours. These models help train detection systems to identify and distinguish between legitimate and suspicious activities. Generative AI also generates synthetic data to improve the robustness and accuracy of fraud detection algorithms, making it harder for fraudsters to bypass security measures.
Here are some red flags that might indicate synthetic identity fraud:
Being aware of these red flags can help financial institutions and individuals detect and prevent synthetic identity fraud.
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