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About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
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Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
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Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
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Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Author: admin | 24 May 2024
“SB 1056”, Maryland’s new bill requires tobacco retailers to initiate Age Verification prior to selling tobacco products. This bill aims to set a verification process to certify the age of the consumer buying tobacco products. Although the law will be enforced from October 1st, 2024, it has created concerns in the community about the feasibility of implementation mainly for small-scale stores.
The law requires the staff to verify the age of the consumer. Now the retailer can do so vis-a-vis traditional means i.e. checking the ID manually or using any electronic device as well. It may seem convenient, but there are certain issues related to scanners as well.
Non-Compliance
Hefty fines are set in place if Maryland’s tobacco sellers do not comply. Here is a breakdown of the penalties:
Potential Challenges
There are certain challenges presented by SB 1056. Reports claim that it will require training the staff on the implementation of new procedures which will take time and resources. Smaller companies with limited budgets might face financial constraints.
Beyond training, there are other logistical challenges as well. Scanners have to be made compatible with the existing POS systems. This will require further investment and technical know-how. Most importantly, the use of scanners might raise concerns about customer data and how it is stored and protected.
On the other hand, ID scanners could be more foolproof. Criminals using fake IDs or even deepfake technology can create a video of themselves as a person of legitimate age holding the ID. This activity could potentially trick the scanner into believing an underage is of legal age.
Forging The Way Forward
The upcoming few months till the enforcement of SB 1056 on October 1st, 2024, will be important for the Maryland Tobacco selling companies. The success of this new law will depend on the effectiveness of implementing the Identification scanners even by smaller businesses. However, the best way to verify age is to integrate facial recognition technology. This tech can analyze the skin texture, wrinkles, hair color, and eye condition of an individual to accurately detect his or her age. Hence, no person will be able to spoof the test while purchasing tobacco products.