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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
Digital identity verification solutions prevail, so scammers are searching for more ways to manipulate these emerging IDV checks. Face spoofing is employed widely to exploit security systems, in which scammers dodge biometric verification systems through various techniques such as 3D rendered models, photographs, and 3D printing masks.
Fraud detection techniques, including liveness detection and anti-spoofing face recognition, have emerged to reduce prevailing risks. To determine if the user is real or fake, the face recognition system detects and verifies the following things:
Modern technology helps businesses streamline user onboarding procedures by thoroughly checking the user identity. 97% of airports in the US implemented facial recognition technology by 2023 to quickly recognise passengers.
Businesses are more focused on biometric verification systems, so scammers want to stay ahead of them, inventing new ways to spoof people. Hence, it’s crucial to understand what fraud detection is, its different types, and which advanced technology will help to combat it.
Scams damage a business or individual’s reputation in the digital world. Firms have to limit them by implementing advanced fraud detection solutions. That’s why fraud prevention experts leverage advanced solutions that are more accurate and reliable.
Fraud detection is the solution to restrict imposters from securing monetary benefits through false claims or identity. Before moving further, it’s important to understand the difference between fraud detection and prevention.
People are usually confused between fraud detection and prevention so the following points will clear their points thoroughly:
Online businesses need real-time and advanced fraud detection systems as there is no way around it. Spoofing attacks affect firms in different forms, but they are pervasive.
A rising fraud risk comes with the growing fraud detection solutions, such as digital advertising and cryptocurrency. When fraud detection systems were not fully developed, most advertisements ended up redirecting to bots rather than potential clients. That’s how scammers dodge people and grab their hard-earned money to become rich illegally. Rising fraud rates highly impact FinTechs, banks, and other financial firms.
Scammers trick people through fake identities, but with false information to inflate assets, enhance their creditworthiness, and generate a positive result. The primary concern is that conventional fraud detection systems just focus on recognising the fake identities but not their documents. That’s why it’s complicated for firms to restrict scammers by depending on traditional methods.
Secondly, a significant threat to firms is a synthetic identity scam which is when a fraudster merges both fake and real personal IDs that serve multiple purposes, including bank, social service, and credit card fraud. Synthetic fraud is more complex to identify as the application is, in part, based on real information.
Firms have to be prepared to deal with the rise in illegal activities. For example, in 2023, a Facia identity theft report revealed 1326 data breach cases in the US alone, bypassing over 28 million records. The Federal Trade Commission (FTC), within the first half of its tenure, received more than 1.7 million scam reports.
Business email compromise (BEC) targets individuals and firms to transfer money is one of the fastest-growing financial crimes as per FBI’s 2022 Real Estate Wire Fraud and BEC Congressional Report. As reported by the Internet Crime Complaint Center (IC3), fraud from BEC attacks is $2.4 billion, which is a fivefold rise since 2016. However, these figures will grow with the increase in remote work and distributed workforce.
FBI announced a public service message disclosing a 65% hike in BEC fraud from July 2019 to December 2021. The concerning point is that scammers are grabbing money and transforming it into cryptocurrency which is even harder to track.
Payment methods such as cryptocurrencies and e-wallets are gaining prominence, representing 29% of all money lost in fraud and 24% of global transactions. In 2021, cryptocurrency scams reached $6.2 billion, increasing to 80%. In the coming years, the cryptocurrency fraud rate will rise due to consumer interest and little awareness.
The following are the best practices for firms who want to implement fraud detection systems:
First, recognise fraud attempts and the potential damage they can do to every department. Afterward, categorise them as low, high, or medium threats. Implement fraud detection solutions along with getting help from stakeholders or leads in every department that deals with scams.
Facia’s fraud detection solutions restrict scammers as it works speedily to secure the firm. To streamline the procedures, it’s highly advisable to implement this advanced system in firms and train staff accordingly. Update this technology to get more out of it.
After implementing fraud detection solutions, it also ensures monitoring and auditing for potential threats. This tells that advanced techniques are operational to restrict types of fraud.
The technology operates better when the staff knows how to operate it. So, it’s advisable to train staff accordingly and give them a free hand to operate fraud detection technology. Give them training sessions from time to time so they may learn better.
Customise the system so it can detect imposter behaviour by going through their profile from the last six months to detect any change in their fraud activities or if they are using any highly sophisticated technology. Add risks to the fraud detection system by re-examining fraud profiles with the passage of time. Imposters are continuously changing their methods, so list them in the company’s system to recognise them instantly.
Firms that don’t transform their conventional process are highly vulnerable to spoofing attacks. Therefore, defence scammers update the firm’s traditional systems and solutions with fraud detection systems. Online fraud detection is essential in all sizes and types of firms, as scammers don’t differentiate and attack any person who seems to be penetrable.
Facia fraud detection solutions automate the procedure of analysing fake or real users through liveness detection technology that is ISO Level1 certified. This immediately detects manipulated users, providing a no-touch solution that can easily be trusted. By incorporating a facia fraud detection system into business workflows, employees can save plenty of time and lessen fraud.
Get started with Facia today to restrict scammers and save your business from millions of losses.
Fraud detection is a set of processes and analyses aimed at identifying and preventing unauthorized financial transactions or activities. It is crucial for protecting individuals and organizations from financial deceit and theft.
Fraud detection analyzes patterns and anomalies in transactions or activities that deviate from the norm. It utilizes advanced technologies such as machine learning, artificial intelligence, and data analytics to scrutinize vast amounts of data in real-time, identifying suspicious behaviors or transactions indicative of fraud.
Online fraud detection employs methods like Transaction Monitoring, Identity Verification Checks, Device Fingerprinting, Behavioral Analysis, and Data Analysis. These techniques are crucial for observing transactions in real-time, verifying user identities, tracking devices used in transactions, analyzing user behavior, and employing big data technologies to detect fraudulent activities.
The most common method of fraud detection is through transaction monitoring and analysis, continuously observing transactions for unusual patterns that deviate from established norms, such as unusually large transactions, a high frequency of transactions, or transactions from new locations, signaling potential fraud.
The risks of online fraud include Financial Loss from unauthorized transactions, Identity Theft, Damage to Reputation affecting businesses and customer trust, Operational Disruption of normal business operations, and Legal Consequences for failing to protect user data or prevent fraud effectively.
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