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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
Imagine receiving a video call from a company you admire, offering a cash prize of $5 million. Exciting, right? But what if this call was a carefully crafted deepfake designed to steal your personal and financial information? This is where face liveness detection identifies and prevents such scams. Many organizations such as banks, fintech companies, and corporate security firms are using this method to verify their clients and users to avoid such scams.
Facial liveness detection is a technique in which the system verifies that the person in front of the camera is genuine and not a fake representation such as a picture, digital image, or mask. If integrated with a biometric system then it can be incorporated with facial recognition, iris, and fingerprint scanning. Fraudsters frequently employ silicon masks, paper images, and forged identities to gain access to any account. Furthermore, when it comes to iris scanning, fraudsters frequently imitate the eyeballs to bypass biometric authentication. Cornell University researchers reported 98% accuracy in continuous liveness identification with a 2% EER (Equal Error Rate) in text-independent instances. It means that the system doesn’t work on pre-defined inputs but focuses on evaluating natural behaviors.
The technology has changed over time, with each advancement bringing additional functionality. Liveness detection methods are introduced in reaction to the spoofing attacks. It will work efficiently when implemented with biometric systems for ensuring safety. Businesses face issues like data breaches, presentation attacks, and other fraudulent activities. They continue to introduce new ways of spoofing, while tech companies introduce new methods and deepfake detection tools to aid in the prevention of fraud in businesses and other organizations. Essentially, there are two methods of detection:
Active liveness necessitates direct user engagement and demands for specific behaviors such as inserting a fingerprint, blinking, smiling, moving the head, and more. For example, challenge and response evaluation fall under this detection method. This evaluation also requires the user to perform the requested action, after which the system validates the person’s identity.
Passive liveness does not involve direct user interaction, but instead occurs throughout typical investigation. The technology captures the user’s natural movements for verification. Such verification is more user-friendly and time-saving. As per the study, 99.9% of users successfully completed passive liveness detection. The prior requires more effort due to the direct interaction and increased time consumption.
Liveness detection for face recognition employs a variety of techniques that can determine whether the provided biometric data is from a living human being. Here are some of the ways that can be utilized to improve liveness detection:
Organizations utilize motion analysis to ensure the legitimacy of their customers. This technique exploits the individual’s natural dynamic movements, such as blinking. Blinking can also contribute to the detection of spoofs. Every human blinks approximately 30 times each minute, with each blink lasting 250 milliseconds on average. So, it can be captured by a generic camera for detection and can be an effective way to look for the liveness of a person. Other movements include tilting the head, smiling, chatting, moving the eyes, and naturally contracting the muscles.
This approach concentrates on the finer aspects of the skin. It recognizes fine lines, wrinkles, and pores. Natural skin also emits heat, which cannot be compared with the natural body heat emission. Such natural indicators can be useful for detecting liveness. The technology uses infrared sensors to read the skin’s texture in depth.
Depending on the liveness indicators, organizations use a mixed strategy to verify customers. It requires detecting indicators of life in an individual by examining its texture, natural movements, body heat, heartbeat monitoring, and so on. Some of the real-world applications include securing transactions, verifying identities at airports, and more. This multimodal technique improves identification by combining several liveness markers in the process.
According to a DATAINTELO study, the global liveness detection market is predicted to be worth $ 1.5 billion in 2023, rising to $ 6.8 billion by 2032, due to the increasing thefts. Many businesses like banks, healthcare, and airports are using biometric liveness detection devices to avoid fraud on their premises. Here’s why firms are implementing this technology:
Liveness detection, when integrated into biometric systems, can easily recognize digitally generated faces, printed photographs, silicon masks, and other objects. It guarantees security and prevents potential scams within the firm.
Face liveness detection has acquired the trust of users in many businesses because it creates a sense of security by preventing sensitive information from being accessed. For instance, in banking, it can deny the access to the illegitimate users. Similarly, in healthcare sectors, it can be used to prevent data breaches and protect sensitive information of patients.
The liveness detection technology provides effective real-time monitoring. It requires keeping an eye on people at grand events and recognizing potential risks, such as identifying identities and high-level risk individuals in crowded areas.
Liveness detection technology integrated with biometric systems offers quite a handy experience to the users. Biometric solutions, such as iris and facial scans, provide an additional layer of security while making the process more user-friendly and efficient.
The automated liveness detection technology eliminates the need for manual checks, which have a higher risk of errors. The method becomes less time-consuming and cost-effective, resulting in improved verification.
The liveness detection system employs computer vision to distinguish between the user’s real and static images. Fraudsters may utilize silicon masks, printed pictures, or other spoofs to mislead the system. There is a strong need to implement liveness detection software in the organization to prevent fraud timely. According to the analysis, worldwide online fraud losses are predicted to rise by $362 billion between 2023 and 2028. Here are some of the situations that make faces undetectable:
It is beneficial for businesses to understand such undetectable features. Integrating liveness detection technologies with biometric systems can improve security measures and deter criminal activity.
Biometric verification systems when complemented with the liveness check, empower the system to deal efficiently with fraudulent activities. As the threats evolve, liveness detection technology will become more sophisticated in ensuring the security, and trust of the users, and preventing scams. This technology will always remain a vital tool for businesses to maintain integrity and reliability in the marketplace.
Liveness detection prevents biometric spoofing by verifying real-time user presence through advanced AI that detects motion, texture, and depth.
It is crucial for businesses to prevent fraud, ensure secure identity verification, and maintain compliance with regulatory standards.
It helps businesses prevent fraud by identifying and blocking spoofing attempts, such as fake photos, videos, or masks, ensuring only genuine users gain access.
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