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About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
In today’s digital age, minors have unprecedented access to the internet and social media, making them highly prone to cyberbullying, exposure to inappropriate content, and early access to age-restricted material. These risks can hinder a minor’s normal brain development, induce unwanted behavioral patterns, and even lead to lifelong trauma. Lawmakers, considering these factors, proposed and enacted the new Age Verification Law by which legislators aim to shield society’s most vulnerable members from the most uncensored content space i.e social media.
Since its inception, social media and the digital content space have been the subject of widespread debate concerning their positive and negative implications. While some argue that the positives outweigh the negatives, the question remains; do they really? Florida’s new state law, similar to Australia’s Age Verification Law of 2024, has adopted a similar stance, particularly from the perspective of protecting minors.
Previously, other US States have also developed and proposed similar age verification law bills such as South Carolina HB 3424 requiring platforms with one-third pornographic content to implement reasonable age verification methods and Georgia’ SB 351 which requires social media platforms to verify the age of users to prevent access by anyone under 16. Idaho H 498 and Nebraska NE LB 1092 are also similar initiatives.
The new age verification law prohibits anyone under the age of 14 from creating a social media account. For minors aged 14-15, verified parental consent is required, with strict stipulations for the suspension or termination of any such accounts if violations are identified. Furthermore, non-compliance with these regulations could result in hefty fines of up to $50,000 per violation, with all violations classified under unfair trade practices.
The act defines harmful content for minors as “content that appeals to the prurient interest, depicts sexual conduct in a patently offensive way and lacks serious literary, artistic, political or scientific value.” To enforce this, the law applies to all websites where at least 33.3% of content falls under this definition, mandating these platforms to implement stringent “reasonable age verification systems”. It is now alarmingly easy to fake identity and age, allowing minors to bypass traditional age verification measures. This raises an essential point i.e the need for new and robust Age Verification Solutions that go beyond conventional methods to ensure compliance and security but the question here remains undefined by the legislation leading to more confusion as to what constitutes as a “reasonable” age verification system.
With traditional age verification methods proving ineffective, are AI-driven Age Verification Solutions the answer? As most might argue that they offer a far more reliable and secure approach, or What is the “the reasonable method of detection” as encoded in the legislation?
While in the Florida Legislation a clear definition for “the reasonable” age verification method remains ambiguous we might find an answer to this in the UK’s “Ofcom Guidance on Highly Effective Age Assurance”. Following methods have been prescribed as being highly effective by Ofcom’s guidance:
1. Open Banking : This works by accessing the information a bank has on record regarding a user’s age, with the user’s consent.
2. Photo-ID Matching: This works by capturing relevant information from an uploaded photo-ID document and comparing it to an image of the user at the point of ID upload to verify that they are the same person.
3. Facial age estimation: This works by analysing the features of a user’s face to estimate their age.
As the law enacts hefty fines of up to $50,000 per violation in case of non-compliance and risk being prone to other civil damages as well, it is important to stay updated to the period with compliance requirements and understanding this applies to who?
The law clearly stipulates adult content websites to implement age verification systems to restrict access by anyone under 18 and all social media platforms to integrate such systems and deny access to anyone under 14 years of age. Although the law is currently under challenge in the United States District Court for the Northern District of Florida and pursuant to the law’s enactment a popular adult media site halted all business and operations in the state of Florida along with filing the said challenge to the legislation in the district court, it still remains a relevant example of complying with what the laws provide as evidently and exemplary seen non compliance in all cases leads to loss of serious business.
Despite their effectiveness, AI-powered Age Verification Solutions such as Facial Age Estimation come with certain challenges. Privacy concerns remain one of the primary issues, as users may be hesitant to provide biometric data. This requires companies to implement privacy focused verification tools such as On-premises solutions which process facial biometrics data locally, offer privacy preserving and non-invasive method of facial age estimation which store minimal personal information while ensuring security. Additionally, while facial age estimation through facial biometrics is a robust method, it is imperative that technology is up to speed with the evolving threats i.e generative AI powered identity fraud. As AI powered deepfakes can spoof the system.
Another critical challenge is accuracy in AI models. AI-based Age Verification Software must be trained with diverse datasets to ensure fair and accurate age estimation across different demographics. Addressing these concerns is essential for making AI-powered biometric age verification a widely accepted and effective solution.
Even with inherent challenges, AI-powered Age Verification Software remains the best solution available today. As the technology for manipulating identities and faking biometric data advances, so too must detection tools evolve at an unprecedented pace. Adherence with Florida’s Social Media Laws and age verification laws is not just a mere compliance requirement but a far more serious necessity. The integration of AI-powered biometric age verification laws represents itself as the most effective way forward in safeguarding young users from the dangers of the online world while ensuring a safer and more secure digital future for all.
In this rapidly growing space, AI-driven tools like FACIA stand out as the best line of defense against deteriorating reality perception. As the implementation of laws like Florida Age Verification Law spreads to other US states and nations, tools like FACIA will be instrumental in enforcing compliance.
The age verification law of Florida prohibits minors under 14 to access or make social media accounts. Furthermore, imposing strict compliance requirements on all websites with at least 33.3% content deemed harmful for minors to implement reasonable age verification methods.
Social Media access for anyone under 14 is strictly prohibited with 14-15 year olds requiring parental consent for social media access and 16+ year olds with unrestricted access. As for access to pornographic websites and sites exceeding the minimum threshold of harmful content only 18+ users are allowed legal access.
No, this law does not affect users outside of Florida.
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