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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
For centuries, humans have depended upon passwords to prove their identity and for security. Fernando Corbato was the first man to introduce verbal passcodes 60 years ago. In today’s world, passwords are much more complicated. A secure password must be at least 12 characters – a mixture of lower and upper case letters, special symbols, and numbers. Most social media users set identical passwords for multiple accounts, and 10% use weak passwords such as numerals or their names.
Passwords are now an outdated security method, and in a digital environment, they cannot provide enough protection for firms. Setting up strong passwords is complicated as people can’t always remember a 12-character complex sequence. Then, what’s the solution? Passwordless authentication.
The passwordless authentication market is expected to cross $40 billion by 2031 from a valuation of $12.8 billion in 2021. This growth signifies a move towards more secure, user-friendly authentication methods that align with zero trust security models and access management strategies. As authentication factors evolve, so does the need for organizations to adopt passwordless solutions that ensure strong authentication while simplifying the authentication process.
The transition from traditional password based systems to passwordless authentication reflects an understanding that security needs to be as seamless as it is robust. This shift emphasizes the importance of user authentication without compromising convenience or safety, making passwordless authentication methods a key consideration for businesses.
Passwordless authentication is a secure and convenient method of verifying a user’s identity without the need for a traditional password. This approach relies on alternative factors to prove who someone is, enhancing both security and the login experience.
Passwordless auth helps users with identity verification, specifically to gain access to applications, systems, and accounts without setting any complicated sequence. Multiple methods ensure accessibility, simplifying the process and strengthening digital security.
Unlike traditional methods, the Passwordless solution doesn’t save or store user data without consent or involve any complex sequence. Users can easily authenticate their identity with any type of biometrics, whether it’s facial recognition, iris scans, or palm verification.
It’s crucial to understand the distinct approaches within passwordless authentication, often referred to as authentication factors. These factors can be categorized as something the user is (inherence), something the user has (possession), or something the user knows (knowledge).
This approach leverages unique biometric characteristics for user verification.
This passwordless authentication approach requires users to prove possession of a specific item for verification. This category includes:
While still used in some legacy systems, knowledge-based(password-based authentication) factors are generally considered less secure in modern authentication methods due to their inherent vulnerabilities.
Traditional authentication methods like multi factor authentication (MFA) and single sign-on (SSO) offer security improvements, but they still rely on passwords as a base layer. This leaves vulnerabilities such as weak passwords, data exposure on unsecured machines, and the overall hassle of password management.
Due to its unlimited benefits, passwordless authentication is rapidly gaining popularity as it addresses these shortcomings, offering significant benefits:
The user enters his mail during authentication, and the system quickly generates a one-time link and transfers it to the desired email address. Then, the user opens the mail and follows the link. Users must be careful and can use any verification technology to combat phishing attacks.
OTP is the most widely used passwordless authentication technique (SMS OTP). Users just enter their phone number, receive a code through SMS, and have a limited valid period. The user quickly enters the obtained one-time code in the system and gets themselves verified.
HMAC generates an OTP password based on verification attempts that are a secret between a client and the user server. Time-based OTP is a modified form of HOTP that generates passwords according to system time. Their algorithm provides passwords on both the customer and server every time the user verifies the system. For example, Google authenticator can be used to implement this advanced algorithm.
Persistent cookies are the widely used and simplest method to authenticate without having a password. A special cookie is installed in the user’s systems to complete authentication. This type of verification doesn’t require any data from the user.
Users can authenticate existing accounts (social login) through Facebook, Google, and Linkedin to complete the authentication process. This method is easy to use as the user is authenticated to the third-party identity provider.
The user quickly receives notifications on his smartphone app to confirm his identity through face recognition and fingerprinting. It provides higher security as mobile phone manufacturers focus on securing from illegal accessibility. The user must set up and install the required application on his smartphone.
A USB token device is a cryptographic key that authenticates the device holder quickly. It’s highly secure, as scammers can’t dodge the token.
CBA leverages digital certificates to verify the identity of users, devices, or applications before granting access to resources. It offers a robust alternative to passwords.
How it Works
Digital Certificates: These employ a cryptographic key pair consisting of a public key (like a freely shareable padlock) and a private key (like the only key that unlocks that padlock). Users generate this key pair when creating an account. The public key is installed on their system, while the private key is protected and often requires an authentication factor (PIN, fingerprint, etc.) for access.
Magic links are famous in B2B settings as they are a secured and authenticated technique. This method is essential to email users who will enter the ID associated with a relevant account. Magic links work in the following manner:
Unique authenticators use push notifications through third-party apps, including Google authenticators. A secret code or key is issued after the admin configures the verification app with SaaS service or app through a secured channel. Then, the user will verify their identity and that all are MFA-compatible. Google Authenticator, Microsoft Authenticator, and LastPass Authenticator are some of the famous authenticator apps.
In recent years, social logins have become famous due to more usage in social media, including Apple, Google, LinkedIn, Twitter, and Facebook. Third-party service providers are identity providers, and the SaaS application redirects the user’s log-in attempts to the social media platform that authenticates the current cookie. After authentication, the access token is issued to the required user.
Facia facial recognition technology provides a passwordless authentication system by distinctively recognizing users through facial imprints.
Facia’s face recognition solution is a convenient and secure alternative to conventional password based authentication.
With the Facia passwordless authentication, improve your business security!
Passwordless authentication is seen as the future because it offers superior security against data breaches and phishing attacks. It eliminates the hassle of forgotten passwords and streamlines the login process for a significantly better user experience.
Two-factor authentication (2FA) adds an extra layer of security on top of passwords by requiring users to verify their identity with a second factor, like a code sent to their phone. Passwordless authentication completely replaces passwords with more secure methods such as biometrics or magic links sent to email, enhancing security and user convenience.
Passwordless authentication verifies identity using methods like biometrics (comparing physical features to a stored template), magic links (clicking a unique link sent via email), security keys (physical devices confirming identity), among other methods such as OTPs and push notifications.
Passwordless authentication generally offers enhanced safety compared to password-based systems, as replicating biometrics or compromising physical security keys is much harder than cracking passwords. However, it's crucial to use reputable providers and be aware of potential risks like phishing attempts with magic links.
Challenges with passwordless authentication include the initial investment cost, encouraging user adoption, device dependence, security concerns like data protection and phishing risks, and compatibility issues with existing systems. Addressing these challenges requires careful planning and robust security measures.
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