A Protective Bunker in an Explosion of Deepfake Media

[LONDON, July 11] – Artificial intelligence technology seems to have spread everywhere in no time at all. And with that has come its most famous, or rather infamous application: deepfakes. What started off as a harmless entertainment tool has become one of the biggest threats to personal identity and privacy. In these conditions, Facia has brought the solution to protect you.

Deepfake photos and videos are rampant on online platforms. From spreading disinformation and propagating political agendas, to being used to take revenge by putting people in compromising circumstances. And that does not even mention stealing people’s identities to commit fraud. Telling what’s real online has become a massive issue.

Public personalities, like politicians, are at constant risk nowadays from damaging deepfake media being disseminated from malicious individuals and opposing parties. The massive increase in misinformation in what is now known as the ‘fake news’ epidemic, has made it highly difficult for people to maintain any trust in online websites and social media.

To combat this, Facia has launched its AI-powered deepfake detection solutions. Our advanced technology has a wide range of capabilities, including being able to tell whether an image or video is made using AI, or is a deepfake. Our solution looks at media at a hyper pixelated level, at which point it can discern any discrepancies in the matrix to evaluate the probability of it being a deepfake.

While tools have previously existed for this purpose, the datasets on which they are trained are wholly inadequate to deal with the highly-realistic, modern versions of deepfakes that we are seeing today. Accuracy rates tend to be low enough to make such tools unreliable for serious application.

In contrast, during extensive testing of our algorithm, our deepfake detection services showed a 90% accuracy rate. This means we are the best performing solution in the market.

Mujadad Naeem, CEO of Facia, had this to say on the occasion:

“During the UK elections, every other story I would hear would be about how these would be the first ‘deepfake elections’ in the country. This was after personally seeing deepfake videos of Donald Trump and Joe Biden during the U.S. elections, and I was convinced they were real! That’s when I decided there needs to be some actual, reliable solution for figuring out what’s an authentic piece of media online, and Facia’s deepfake detection solutions were born.“

Such a solution gives business the ability to protect itself from attempts at besmirching their reputation, misinforming stakeholders or maligning the integrity of their employees. It also provides them protection against attempts to deceive their customers about their services.

Websites can ensure that media propagated on their platform is authentic through implementation of Facia’s technology. With the frequency of fake media being spread, news platforms will also find such a solution to be essential.

Facia aims to continue to develop technologies and bring solutions to protect businesses and individuals from deepfake attacks.

About Facia

Facia is one of the leading international deepfake prevention and detection solution providers, with services extending to over 190 countries across the globe. From 3D liveness detection solutions, to age estimation and iris recognition, Facia has a way to ensure your business’ security and legal compliance with some of the fastest and most accurate algorithms available in the market.