Meet Us at GITEX Africa
Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Author: teresa_myers | 22 Oct 2024
In This Post
Meta–the parent company of Facebook, taking action against fake celebrity scams through facial recognition technology. This technology will manage the celeb-bait ads—fraud that employ celebrity deepfakes to scam people. However, these misleading ads often feature celebrities and trick users into clicking on fake websites that lead to scams. The main purpose behind this process is to steal user’s personal information or get money from the trustful victims.
Meta is executing the new strategy that includes images comparing uses in ads alongside real images from celeb’s real Facebook or Instagram accounts. The ad will be immediately blocked if Meta finds and confirms it is a scam. Moreover, the company didn’t share the correct details about how common these frauds are on Instagram or Facebook, but this is an important step to improve the user’s safety.
3.3 billion people are actively using the Meta daily, so AI will resolve their privacy concerns and manage non-compliance. A facial recognition system will assist the Meta in managing a huge spam report volume, reducing accidental issues like account suspension unintentionally. Furthermore, the use of an AI celeb scam detection system will block the scams that use fake celebrity images. The company is also evaluating facial recognition technology to help users by locking out their accounts by permitting video selfies for identity verification purposes.
Certainly, the company ensures that the user’s data will be secure during the comparison and removed after contrasting but facial recognition will be debatable. Meta has encountered several legal hurdles, including a $1.4 billion settlement in Texas and a $650 million payout in Illinois, both stemming from allegations of profiting from facial recognition technology without obtaining user consent. Consequently, the new video selfie feature will not be trialed in these states. This approach by Meta illustrates its continuous efforts to navigate the complexities of user protection and privacy in the age of AI.
