Meet Us at GITEX Africa
Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Facia’s Journey at the biggest tech events around the globe
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
Every year, more than 300 million children become the victim of online sexual abuse according to a report. It is a grim reality that every 1 out of 8 children having an online presence faces some type of non-consensual sexual image sharing or another manipulation tactic by the abusers. The study reveals that millions of children are forced to engage in online sexual activity with adults and other youth. These facts don’t just stop here as thousands of children went missing and a national watchdog received nearly 179000 cases of sexual images being shared online or hosted just in the UK. Various jurisdictions globally are taking critical steps in combating this social menace, which threatens the future of every child with internet access.
Pertinent to the above discussion, let’s attempt to understand how multiple privacy protection and online safety acts can help ensure children’s online safety.
KOSA, a bill intended to protect children’s safety in the digital world, was introduced in the Senate by Richard Blumenthal and Marsha Blackburn who both serve as senior senators in the United States. It was introduced in the US Senate on 2 May 2023 and is currently under consideration by the Commerce Committee of the Senate. According to its mandate, it intends to bind social media platforms to take concrete steps in the interest of internet users under 17 years of age.
KOSA is a proposed law mandating social media platforms to make the internet a safer world for kids. If it becomes a law, it would require
If social media platforms fail to comply with the guidelines and outline, they have to face serious legal actions or consequences.
The act comes forth as a safeguard for minors protection against the harmful content impacting their mental health, however, decision-makers also emphasize the challenges associated with its implementation. KOSA mandates covered platforms ranging from social media platforms to streaming services or video games to act best in the interest of minors without knowing whether the service user is a minor or not. It simply mandates these platforms to publish content that is safe for minors.
To avoid legal consequences, many platforms may shortly begin or some have implemented robust age verification technology to confirm services are granted to the appropriate individuals and minors aren’t allowed access to inappropriate content.
As age estimation requires users to provide their personal information to confirm the authenticity, often it requires biometric information or sensitive information for accurate age estimation, parents might discourage their children from signing up for a lesser-known platform. Parents’ reluctance to share kids’ sensitive information could limit kids’ access to beneficial or value-driven content.
Note: KOSA is yet to be accepted as a law.
The equivalent of the KOSA Bill in the UK is the Online Safety Act which also addresses the concerns related to online harm to children and adults. It aims to mandate social media platforms act responsibly to protect their users from potential harm. The act passed into law on October 26, 2023, and puts a range of responsibilities on social media platforms or online service providers to make the internet safe for minors.
Office of Communication (Ofcom), an independent regulatory authority in the UK, ensures that social media platforms and search services comply with the law, making their platforms secure and reliable.
Any business or platform providing services online, which could be websites, apps, or other digital platforms is mandated to comply with the law. On a large scale, the covered entities under the act include
From small to big businesses, even individuals operating online services come under the umbrella of complying with the act.
Under the Act, all service providers are mandated to implement robust age verification or age estimation to make sure that minors are restricted from accessing adult or explicit content harmful to youth. Service providers employing age assurance technology or technique must keep in mind that the tools are advanced enough to verify users’ age accurately and the technology they are deploying is reliable and fair.
COPPA is a United States federal law, effective from April 21, 2000, outlining specific guidelines for website and online content producers when it comes to the collection of sensitive information from kids under 13. US Congress passed the law in 1998 and the Federal Trade Commission (FTC) is responsible for compliance enforcement.
COPPA imposes certain requirements on online content producers and websites to
Non-compliance with the law may lead to websites or online content providers facing severe penalties or heavy fines, for any violation the fine could reach $50,120.
Note: An updated version of COPPA, informally known as COPPA 2.0, enacted in the 118th Congress in 2023, is proposed to increase the threshold age limit from 13 to 16.
The Internet, acting as powerful for learning, education, communication, earning, and entertainment, imposes far-reaching consequences on the mental health of minors accessing inappropriate content or falling victim to cyberbullying or online abusers. Traditional methods of verifying users’ age like asking for name, age, or date of birth are effortlessly evaded by tech-savvy youth. This circumvention calls for the implementation of advanced verification tools like facial age assurance tools to accurately authenticate minors, enhancing accuracy and elevating online safety.
Businesses must confirm the accuracy and reliability of facial age estimation solutions before the implementation to ensure effective compliance with laws and make the internet safer for Kids.
Empower compliance with kids’ privacy protection laws & regulations and enhance online safety by deploying Facia, an AI-powered facial recognition tool integrated with sophisticated age verification software, safeguarding minors from looming threats. Facia verifies the age of the users by analyzing facial features and matching them against the existing databases for accurate verification. It doesn’t retain sensitive information for a longer time, mitigating the risks of potential data breaches or violation of privacy rights.
Accurate age verification is crucial to ensure that minors are restricted from accessing inappropriate content or purchasing age-restricted products. It also safeguards minors from the menace of online abusers seeking to exploit children, protects minors from targeted marketing, and ensures compliance with regulatory standards.
KOSA (Kids Online Safety Act) is a bill introduced by senior senators in the United States to ensure the safety of children in the online world. This act is yet to be passed to become a law, if it becomes a law, it would require social media platforms to reduce online risks for minors by changing their website design or opting out of algorithm-based recommendation systems.
KOSA was introduced by senior senators, Richard Blumenthal and Marsha Blackburn, in the US Senate on 02 May, 2023.
The UK’s Online Safety Act passed into law on October 26, 2023, puts a range of responsibilities on online service providers and social media platforms to protect kids and adults from potential harms imposed by inappropriate content and make the internet a safe world for minors.
COPPA (Children Online Privacy Protection) is a federal law in the US, effective April 21, 2000, that requires website and online content providers to ask parental consent before acquiring personal information from minors under 13, develop a transparent privacy policy, and protect children from targeted marketing.
These laws strictly emphasize online content producers, search services, and social media platforms to establish transparent privacy policies and mandate these platforms to confirm the age of users before granting them access to services by employing robust age verification solutions.
24 Mar 2025
Fraud Prevention Strategies That Businesses Can Follow in 2025
In 2025, fraud prevention will become more difficult as...
06 Mar 2025
How Deepfake Detection Technolgy Transformed the 7 Major Industries
Deepfake technology is speedily growing from a specific artificial...
05 Mar 2025
Australia Forcing to Implement Age Verification Laws of Social Media
The government has also stressed that any verification processes...
Recent Posts
Replay Attack–How It Works and Methods to Defend Against It
Previous post
Sweden Plans to Deploy Facial Recognition Technology for Law Enforcement to Identify Criminals
Next post
How is Technology Advancement Changing Our Perception of Facial Recognition Systems?
Related Blogs