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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Associate with FACIA’s team to create a global influence and reshape digital security.
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
Imagine hiring an employee, only to discover that the candidate had used a deepfake to impersonate someone else- how would that feel? Recruiting the best talent is becoming more nuanced as deepfakes invade remote hiring practices, a worry heightened by the fact that 54% of businesses have implemented virtual onboarding, and 63% of remote workers feel undertrained. Although deepfakes are widely used for entertainment purposes, such as AI-created videos, voices, and identities, they are now being misused to trick remote identity verification systems, perpetrate financial fraud, and even fool recruiters in remote job interviews. Fraudsters are using deepfake interviews to deceive traditional verification techniques, creating a rapidly growing issue for recruiters who are struggling to reinforce candidates’ authenticity in remote hiring.
According to resume building, 76% of recruiters believe that AI is making it impossible to ensure candidate genuineness. The proliferation of hyper-realistic video apps and phony voice calls makes artificial candidates increasingly difficult to identify. Virtual recruitment is the new norm, establishing the demand for strong identity verification through remote interviews to secure recruitment integrity. Firms can’t take the risk of depending on insecure remote hiring procedures if they aren’t employing sound identity verification technologies; otherwise, they risk adding fake employees.
In the remote hiring process, deepfake fraud has become the norm. It’s due to the lack of physical presence, and scammers are now using tools that blur the line between identity and location to fool the hiring process. Remote employment also hinders companies from identifying non-state actors and cyber criminals who can be applying for some jobs with the intention of spying.
In January 2024, the existing guidelines of the Office of Financial Sanctions Implementation (OFSI) emphasized the importance of identity screening in remote settings, specifically for businesses recruiting for remote positions with geopolitical or data-sensitive implications.
To circumvent identity authentication, DPRK IT workers frequently use unwitting and witting individuals who permit their identities to be used. These non-DPRK citizens may:
Others even siphon wages via third-party EMI and MSB accounts, leaving behind payment tracks that hide the actual individual. This technique is common in various state-sponsored IT worker fraud schemes. These methods show how cybercriminals and non-state actors are taking advantage of stolen identities to evade remote hiring processes—and in certain instances, even utilizing deepfakes to pretend to be genuine applicants.
With the adaptability of these scams, standard background checks won’t be enough anymore. The companies must make use of liveness detection, behavioral verification, and AI-facilitated facial screening to ensure identities in virtual interviews, be it for compliance with regulations or internal security purposes.
The evolution of deepfake interviews is vastly reshaping virtual hiring and unfolding the truth behind it. The rise of generative AI tools enables individuals to impersonate hyper-realistic human expressions, tones, and even complete video appearances to fool recruiters at once. The latest move of deception goes beyond simple identity fraud, which has become an advanced deepfake scam that targets “trust”— a core of the hiring process.
However, candidates may use pre-existing recorded deepfake videos or AI-driven avatars to exploit the hiring methods. Furthermore, they skip the live verification and even deceive the highly experienced HR teams.
Usually, the impersonation process is so refined that even facial cues, voice patterns, and online backgrounds seem shockingly real. Consequently, recruiters may unintentionally hire fake individuals.
The deepfake scam not only decreases the hiring process’s credibility but also poses serious risks to companies, ranging from data breaches and insider threats to huge corporate espionage. Industries like healthcare, defense, and tech are especially vulnerable, and damage from these breaches is irreversible if proactive detection and estimation are not applied on time.
Instead of simply presenting fake credentials, today’s attackers use pre-crafted videos and voices to circumvent even real-time screening mechanisms, rendering deception all too realistic. These artificially created personas aren’t merely about being hired; they seek to infiltrate, steal information, or sabotage from the inside. For recruiters, then, it’s no longer about detecting red flags in CVs but confirming who is really on the other end of the screen. Today’s hiring involves more than just gut feeling; it calls for real-time fact-checking technology to combat such silent dangers.
Impostor candidates can now replicate real emotions, ambient noises, and even response timing, making it increasingly difficult to distinguish between real and fake. Simple video conferencing or resume screenings just aren’t equipped to catch these refined forgeries. That leaves AI video detection as an essential bulwark. Without it, businesses are risking bringing on board people they can’t vet, bringing additional cybersecurity threats into their networks.
KnowBe4 came close to a Deepfake Scam when they employed a software engineer who appeared flawless on paper and responded well to video interviews. What they did not know was that an impersonating professional had been responsible for conducting the deepfake interview, aided by stolen identity information and computer vision-enhanced footage. On hiring him, the man tried to install malware, which brought immediate red flags to the team’s attention. Subsequent digging confirmed he belonged to a state-sponsored North Korean operation.
These deepfakes commonly perform genuine work while quietly compromising systems. The ability to make realistic, accessible deepfakes has since been enabled by AI software, and regular hiring practices are no longer sufficient. This new Deepfake Scam trend illustrates how vulnerable companies are to being duped. Employers now have to enforce more robust identity verification, including face-to-face confirmation. Wiser recruitment strategies are needed to prevent being deceived by AI-driven deception.
UK universities utilizing the automated interviews for international student applications are experiencing deepfake threats. One of the UK’s universities has verified about 30 deepfake cases out of 20,000 interviews in January. Candidates utilized the AI to change faces, voices, or even portray themselves completely like someone else. All these deepfakes were designed to enhance fluency or involve a third party.
Although the percentage is low (0.15%), it is an increasing problem for interview assessors.
That university employs facial recognition, passport verification, and real-time detection technologies to combat fraud. These checks are what universities use to ensure UKVI compliance and safeguard their sponsorship licenses. Unsatisfactory or marked-up interviews can result in live verification for confirmation of identity.
The increasing sophistication of deepfake interview fraud necessitates the newest identity verification technologies with the capability to evaluate and prevent deepfake threats. Old verification techniques are no longer in pace with AI-driven video fabrication and artificial impersonations. Therefore, AI-based face recognition and liveness detection appear as solutions, providing an immediate, safer, and adaptable framework to verify candidates for identification and their real presence during online hiring methods.
To combat such risks, businesses may resort to next-generation face recognition technologies coupled with liveness detection and deepfake video detection.
Such tools authenticate a candidate’s identity alongside identifying video manipulation, assisting recruiters in maintaining hiring integrity by spotting even minor facial inconsistencies and ascertaining authentic presence.
They're conducted with fake identities, face-swapping applications, and AI-generated images to impersonate genuine candidates in real-time or recorded interviews.
Liveness detection, behavioral biometrics, and live facial forensics assist in authenticating actual presence and AI-based impersonation detection.
Facia integrates extremely fast liveness detection, facial authentication, and deepfake detection to immediately indicate synthetic or faked applicants.
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