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Facia.ai
Company
About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
Campus Ambassador Ensure countrywide security with centralised face recognition services
Events Facia’s Journey at the biggest tech events around the globe
Innovation Facia is at the forefront of groundbreaking advancements
Sustainability Facia’s Mission for a sustainable future.
Careers Associate with FACIA’s team to create a global influence and reshape digital security.
ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
Imagine that the friend you are talking to is scamming or maybe he’s using your fake identity to access your bank account. The cheap fakes vs deepfakes are changing the entire online environment by exploiting normal editing tools and advanced AI technology. However, such rising threats of identity fraud, erode the public trust in online interaction and present the essential risks–that businesses and individuals are experiencing.
The rise of these fraudulent technologies provides scammers with new opportunities to create fake identities and engage in more complex digital interactions. Whether it’s simply altering a photo with standard editing software or generating an entirely new face using AI, the line between reality and deception has become increasingly blurred. Moreover, this kind of online counterfeiting compromises personal security and presents additional challenges for online verification systems designed to keep fraudsters at bay.
Cheap fakes refer to low-tech fraud and media manipulations created using standard editing tools like Photoshop. This type of fraud also includes basic video or audio edits, which differ from deepfakes. While deepfakes rely on advanced AI technology, cheap fakes require minimal technical skills and resources. Common examples of cheap fakes include alterations to names or dates on identification documents. Fraudsters often reuse edited documents or recycle old footage with misleading captions. These methods are frequently employed to spread misinformation and trick basic verification systems.
Cheap fakes serve as a straightforward tool for fraudsters to forge documents, create fake accounts, or bypass verification processes. Additionally, these fakes are inexpensive, simple to produce, and easily accessible, which heightens the associated risks. Although they are quite different from deepfakes, cheap fakes highlight a challenge in the digital age, undermining trust online.
While cheap fakes may be unsophisticated, the ability to deceive and consequently spur identity fraud should by no means be undermined in this age of wildfire-like dissemination of incorrect data. Now, let’s explore the key differences between cheap fakes and their more advanced counterparts—deepfakes.
Cheap fakes are unsophisticated but they can have prominent results in the identity fraud sphere. Let’s discuss the important threat that particularly highlights risks due to low-tech fraud:
Deepfake threats are drastically evolving and becoming a bigger challenge in identity safety, manipulating the verification systems’ weaknesses. It also presents the latest challenges to various industries. Let’s discuss some of the advanced-level insights that show risks connected to deepfakes and their association with identity fraud, integrating deepfake detection online:
Artificial Intelligence (AI) has proven to be an essential tool in the prevention of fraud, more so in response to cheap fakes vs deepfakes. Artificial intelligence involves detailed analysis by machine learning algorithms over expansive datasets that delve into minute inconsistencies within media, for instance, unnatural movements or anomalies in facial textures.
The latest AI model is continuously evolving with the rising threats to facilitate robust security against experienced fraud attacks. Several tools depend on artificial intelligence to generate fake identities for training purposes. It makes it possible to guide the detection system speedily. Furthermore, AI has enabled deepfake and cheap fake detection systems to differentiate between simple and latest forgeries to assist businesses and individuals.
Political deepfakes can erode public confidence and perception while spreading misinformation. However, some fake profiles on social media forums use deepfake-generated visuals and audio. Such fake material usually fools the users and causes scams or traps. The expert scammers are now capable enough to hack the live videos, exploiting them immediately in fake events, or changing the narratives.
Facia is a deepfake detection software that authorizes governments, media forums, and other private organizations. The main purpose of this software is to protect private and government organizations alongside individuals against the deepfake harmful effects, for instance, exploited content.
The deepfake detection technology of Facia has revealed an accuracy level of 90% in longer testing, which makes it the current leading solution in the market. Cheapfakes rely on basic edits, so it identifies audio-visual mismatches as well as pixel-level analysis. Learn more from our explainer video here.
Cheap fakes use simple editing tools like Photoshop to edit images or videos; however, advanced AI-based deepfakes are used to produce superbly realistic, nearly undetectable forgeries.
Cheap fakes may not include sophisticated technology, yet somehow end up very dangerous, allowing identity theft and manipulating checks of verification systems, although deepfakes are the most advanced and hard to detect.
Yes, cheap fakes can be easily detected using basic tools such as manual observation or simple image editing software. This is so because they lack the high realism of deepfakes.
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