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About us Facia empowers businesses globally with with its cutting edge fastest liveness detection
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ABOUT US
Facia is the world's most accurate liveness & deepfake detection solution.
Facial Recognition
Face Recognition Face biometric analysis enabling face matching and face identification.
Photo ID Matching Match photos with ID documents to verify face similarity.
(1:N) Face Search Find a probe image in a large database of images to get matches.
DeepFake
Deepfake Detection New Find if you're dealing with a real or AI-generated image/video.
Detect E-Meeting Deepfakes Instantly detect deepfakes during online video conferencing meetings.
Liveness
Liveness Detection Prevent identity fraud with our fastest active and passive liveness detection.
Single Image Liveness New Detect if an image was captured from a live person or is fabricated.
More
Age Verification Estimate age fast and secure through facial features analysis.
Iris Recognition All-round hardware & software solutions for iris recognition applications.
Complete playbook to understand liveness detection industry.
Read to know all about liveness detection industry.
Industries
Retail Access loyalty benefits instantly with facial recognition, no physical cards.
Governments Ensure countrywide security with centralised face recognition services
Dating Apps Secure dating platforms by allowing real & authentic profiles only.
Event Management Secure premises and manage entry with innovative event management solutions.
Gambling Estimate age and confirm your customers are legitimate.
KYC Onboarding Prevent identity spoofing with a frictionless authentication process.
Banking & Financial Prevent financial fraud and onboard new customers with ease.
Contact Liveness Experts To evaluate your integration options.
Use Cases
Account De-Duplication (1:N) Find & eliminate duplicate accounts with our face search.
Access Control Implement identity & access management using face authorization.
Attendance System Implement an automated attendance process with face-based check-ins.
Surveillance Solutions Monitor & identify vulnerable entities via 1:N face search.
Immigration Automation Say goodbye to long queues with facial recognition immigration technology.
Detect E-Meeting Deepfakes New Instantly detect deepfakes during online video conferencing meetings.
Pay with Face Authorize payments using face instead of leak-able pins and passwords.
Facial Recognition Ticketing Enter designated venues simply using your face as the authorized ticket.
Passwordless Authentication Authenticate yourself securely without ever having to remember a password again.
Meeting Deepfake Detection
Know if the person you’re talking to is real or not.
Resources
Blogs Our thought dumps on all things happening in facial biometrics.
News Stay updated with the latest insights in the facial biometrics industry
Whitepapers Detailed reports on the latest problems in facial biometrics, and solutions.
Webinar Interesting discussions & debates on biometrics and digital identity.
Case Studies Read how we've enhanced security for businesses using face biometrics.
Press Release Most important updates about our activities, our people, and our solution.
Mobile SDK Getting started with our Software Development Kits
Developers Guide Learn how to integrate our APIs and SDKs in your software.
Knowledge Base Get to know the basic terms of facial biometrics industry.
Most important updates about our activities, our people, and our solution.
Buyers Guide
Complete playbook to understand liveness detection industry
In This Post
The digital landscape has become an undeniable part of our lives, and for young people, it’s often their primary access to information and entertainment. However, this vast online world can also harbour inappropriate content that can negatively impact a child’s development.
Statistics paint a concerning picture: globally, one-third of internet users are minors. This exposes a significant portion of the population to potential dangers, from age-restricted content like violent video games to online bullying. A recent study revealed that nearly 60% of teenagers in the United States have encountered online bullying, highlighting the urgent need for stronger safeguards.
This is where age verification software steps in to ensure content, digital experiences, and interactions are suitable and secure for individuals of all age groups. Age verification is more than just a necessity; it’s a pivotal tool for preserving online safety, privacy, and legal compliance. These systems act as gatekeepers, ensuring that only users who meet the age requirement can access specific content or services. By implementing robust age verification measures, we can create a safer online environment for young people and foster a more responsible digital space for all.
This blog post discusses age verification, its importance, its functionalities, and the various methods employed to protect young minds and ensure a more secure online experience.
Age verification systems, often called age gates, are technical protection measures that restrict access to digital content from those not appropriately aged. These systems are the ultimate way of mitigating minor exploitation and are vital in limiting access to inappropriate content for users under a specific age, such as alcohol and tobacco advertising, adult-oriented content, or video games with objectionable material.
Age verification systems act as the virtual gatekeepers, that look at a user’s age before allowing entry to specific digital domains. These systems operate via a combination of sophisticated software and hardware capabilities that reliably ascertain individuals’ age ranges, ensuring compliance with regulatory requirements and meeting minimum age criteria.
Whether you’re running an online business or providing age-restricted services, age assurance, ID verification, and age checks are essential components in safeguarding a secure and compliant digital environment.
Age verification, also known as age gating, is a critical process that confirms a user’s age to provide or restrict access to online content or services. It checks users’ age and also plays a pivotal role in ensuring online safety and preserving the sanctity of digital experiences. Let’s break down its significance:
At its core, age verification is about safeguarding minors from age-restricted goods or content. It prevents underage individuals from accessing these potentially harmful spaces and also prevents any purchases they shouldn’t
Notably, the Pew Research Center reports that 59% of U.S. teenagers have faced online bullying. Meanwhile, a UK study found that 1 in 4 children encountered disturbing content on social media. UNICEF’s report highlights that nearly one-third of youths in 30 countries have experienced online bullying. These statistics are alarming!
To learn more about how age verification can help safeguard minors online, you can explore our blog on age verification’s role in protecting minors from online scams.
Beyond moral and ethical considerations, age verification is also a legal requirement nowadays. Governments and regulatory bodies around the world have recognized the need to protect minors online. They’ve enacted laws and regulations that mandate age verification, making it not just a good practice but a legal requirement for businesses.
One notable example is the recent introduction of age verification law in Louisiana. This legislation, designed to align with broader privacy regulations, represents a significant step in ensuring age-appropriate online experiences.
Businesses must recognize the critical importance of age verification solutions. Here are compelling reasons why embracing age verification is a strategic necessity for businesses:
Financial Risks and Fraud Prevention
Personalizes Marketing
Enhance Online Safety
Learn How to Choose the Right Age Verification Solution for Your Business.
Age verification ensures that users meet certain age requirements to access content or services, often online. Different systems and technologies cater to various industries and user needs. Here’s a simple breakdown of the types and methods of age verification:
These are traditional methods where users physically show their IDs or documents for inspection, like at an offline store or event entrance.
Digital methods offer modern solutions, particularly suitable for online services. Let’s explore some of the digital age verification methods:
Date of Birth Checkbox: A straightforward way where users input their date of birth or tick a box confirming they are above a certain age. It’s simple but its effectiveness entirely depends on the user’s honesty.
ID Scanning: Users scan and upload documents like driver’s licenses or passports. It’s more accurate and helps in reducing false information.
Some systems use age information from users’ social media profiles for verification.
Innovative methods involve more advanced technology.
Biometric Authentication: This uses unique physical characteristics like fingerprints or facial recognition. It’s secure and hard to fake.
APIs: Application Programming Interfaces (APIs) allow different software to communicate, making the verification process smoother.
Age verification methods come in various forms, offering diverse options to cater to different needs. Here’s an overview of the different types of age verification methods:
Recommended Readings
Age verification acts like a guardian in various industries, ensuring that age-restricted products and content are accessed responsibly and legally. Let’s discover its role in various sectors by looking at real-world examples
Consider an online liquor store or a platform that sells e-cigarettes. These businesses have a lot of age-restricted products. They must ensure that their products don’t end up in the hands of minors.
A person trying to purchase a bottle of wine from an online liquor store may be required to go through age verification by uploading a scanned copy of an ID or through age verification software. Similar checks are pivotal in online gambling platforms to prevent underage gambling.
Guardians of the Young: Platforms like Roblox and Discord are popular among youngsters. They are spaces of creativity, interaction, and gaming, and hence, they attract a considerable number of minors.
Age Verification for Safety: Age checks can be utilized to moderate the user experience, ensuring that it remains safe and age-appropriate. For example, a 12-year-old signing up on Roblox may have access only to specific age-appropriate games and communities, effectively acting as an “age gate” to potentially harmful content.
How Age Verification Technology Securing Online Businesses Across Sectors
Age verification laws are critical to ensuring a safer digital environment for minors and protecting them from accessing age-inappropriate content or services.
However, the methods and strictness of these regulations vary, often influenced by cultural, political, and societal factors unique to each region. Most of these laws are rooted in a genuine concern for minors’ welfare, aiming to shield them from potential digital hazards.
Let’s explore some of the notable age verification regulations in different regions:
The General Data Protection Regulation (GDPR) is perhaps the most well-known piece of legislation in the world of data protection. Originating in the European Union, the GDPR demands stringent data protection measures for its citizens.
United Kingdom (UK)
Despite abandoning the Digital Economy Act 2017, age verification remains essential, and regulatory bodies like the Office of Communications (Ofcom) and the Information Commissioner’s Office (ICO) continue to monitor and enforce age verification measures.
Emerging standards like PAS1296:2018 and the ISO standard for age assurance systems (PWI 7732) demonstrate the industry’s commitment to enhancing age verification measures.
Businesses operating in the UK must stay informed about the evolving regulations and adopt robust age verification solutions to comply with legal requirements and safeguard minors online.
The Jugendmedienschutz-Staatsvertrag introduced in 2002 mandates age verification systems. The German Commission for the Protection of Minors in the Media (KJM) considers face-to-face verification equivalent methods sufficient.
The Australian Classification Board assigns age ratings to media content, including video games, films, and publications, to protect minors from accessing inappropriate material.
Choose Facia’s Automated Age Verification System for a secure, efficient, and globally compliant solution that enhances both security and user satisfaction.
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